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South America: social media sites market share 2019-2020

In August 2020, Facebook accounted for 78.36 percent of all visits to social media websites in South America, up from a market share of less than 64.7 percent recorded in January of the same year. Meanwhile, Instagram's share of visits amounted to three percent in August 2020, down from nearly 14 percent observed in February 2020. Brazil, Colombia, and Argentina were among the South American countries with the most Facebook users.

Most popular social media websites South America from August 2019 to August 2020, based on share of visits

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Release date

September 2020


Central and South America

Survey time period

August 2019 to August 2020

Supplementary notes

The source does not specify the date of release. The date of release is the date of access.
Percentage points missing to or exceeding 100 percent are probably due to rounding.

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Statistics on "Social media usage in the United Kingdom (UK)"

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