South America: social media sites market share 2019-2023

Published by
Tiago Bianchi,
Apr 27, 2023
In March 2023, Facebook accounted for 69.25 percent of all visits to social media websites in South America. Meanwhile, Pinterest's share of visits amounted to 7.65 percent, while Instagram registered around six percent. Brazil, Colombia, and Argentina were among the South American countries with the most Facebook users.

Most popular social media websites South America from August 2019 to March 2023, based on share of visits

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Source

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Release date

April 2023

Region

Central and South America

Survey time period

August 2019 to March 2023

Special properties

based on StatCounter environment, wider industry metrics may vary; based on each device's share of all pages served to web browsers

Supplementary notes

The source does not specify the date of release. The date of release is the date of access.
Percentage points missing to or exceeding 100 percent are probably due to rounding.

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Overview

7

Audiences

8

Activities

6

Behavior

6

Facebook

5

Instagram

5

TikTok

5

YouTube

4

Social media advertising

8

Further related statistics

5

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Statistics

Topics

Social media usage in Latin AmericaSocial media usage in the CaribbeanSocial media usage in BrazilInternet usage in BrazilInternet usage in Latin America
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