• Internet company vertical LTM gross margin 2020

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As of September 2020, digital companies in the online travel vertical had the biggest last 12 months (LTM) gross margin. According to GP Bullhound, companies in the segment had an average 73 percent LTM gross margin. Popular online travel companies include Booking.com, Expedia, and LastMinute.com. The marketplace and classifieds verticals were ranked second with a 66 percent LTM gross margin.

Last 12 month gross margin of selected internet and online service company verticals worldwide as of September 2020

Characteristic	LTM gross margin
Online travel (e.g. Booking.com, Expedia, Lastminute.com)	73%
Classifieds (e.g. Autohome.com.cn, Scout24, Zillow)	66%
Marketplaces (e.g. Delivery Hero, Just Eat, Takeaway.com)	53%
Large cap e-commerce (e.g. Alibaba, Amazon, eBay)	50%
E-commerce (e.g. Asos, Ocado, Farfetch, Hello Fresh)	42%

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Release date

October 2020

More information

Region

Worldwide

Survey time period

September 30, 2020

Special properties

vertical average

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