Distribution of regular e-commerce customers Q1 2018, by education level

This statistic illustrates the results of a survey whose aim was to find out the distribution of the population purchasing online in Italy as of the first quarter of 2018, broken down by educational level. During the survey period, it was found that the individuals with an upper and post-secondary school diploma accounted for approximately 56 percent of regular e-commerce customers. This represented the highest share among the categories considered. Also, individuals holding a university degree accounted for 36 percent of the total regular online buyers.

Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by education level

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Release date

November 2018



Survey time period

Q1 2018

Number of respondents

2,415 respondents

Method of interview

Online panel

Supplementary notes

* The survey categorizes as regular e-commerce customers those who purchased online three or more goods during the first quarter 2018.

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Statistics on "E-commerce in Italy"

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