- E-Commerce›
- Key Figures of E-Commerce›
Distribution of regular e-commerce customers Q1 2018, by education level
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Distribution of regular e-commerce customers Q1 2018, by education level
Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by education level
by Statista Research Department,
last edited
Oct 11, 2019
This statistic illustrates the results of a survey whose aim was to find out the distribution of the population purchasing online in Italy as of the first quarter of 2018, broken down by educational level. During the survey period, it was found that the individuals with an upper and post-secondary school diploma accounted for approximately 56 percent of regular e-commerce customers. This represented the highest share among the categories considered. Also, individuals holding a university degree accounted for 36 percent of the total regular online buyers.
Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by education level
| Share of e-commerce users | |
|---|---|
| - | - |
| - | - |
| - | - |
| Share of e-commerce users | |
|---|---|
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
by Statista Research Department,
last edited
Oct 11, 2019
This statistic illustrates the results of a survey whose aim was to find out the distribution of the population purchasing online in Italy as of the first quarter of 2018, broken down by educational level. During the survey period, it was found that the individuals with an upper and post-secondary school diploma accounted for approximately 56 percent of regular e-commerce customers. This represented the highest share among the categories considered. Also, individuals holding a university degree accounted for 36 percent of the total regular online buyers.
- Show sources information
- Show publisher information
- Release date
- November 2018
- Region
- Italy
- Survey time period
- Q1 2018
- Number of respondents
- 2,415 respondents
- Method of interview
- Online panel
- Supplementary notes
- * The survey categorizes as regular e-commerce customers those who purchased online three or more goods during the first quarter 2018.
Source
- Show sources information
- Show publisher information
- Release date
- November 2018
More information
- Region
- Italy
- Survey time period
- Q1 2018
- Number of respondents
- 2,415 respondents
- Method of interview
- Online panel
- Supplementary notes
- * The survey categorizes as regular e-commerce customers those who purchased online three or more goods during the first quarter 2018.
Other statistics on the topic
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
E-commerce in Italy
- 96 page/s
- English
- pptx
- Detailed references
Everything On "E-commerce in Italy" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
Other Reports & Dossiers
Statista is a great source of knowledge, and pretty helpful to manage the daily work.Christof Baron
CEO, MindShare Germany
Statistics on "E-commerce in Italy"
- Market overview
The most important statistics
- B2C e-commerce revenue in selected countries in Western Europe from 2012 to 2017 (in billion euros)*E-commerce revenue in Europe 2012-2017
- Italy: retail e-commerce revenue forecast from 2017 to 2023 (in billion U.S. dollars)Total retail e-commerce revenue in Italy 2017-2023
- Distribution of e-commerce turnover in Italy in 2019, by sectorDistribution of e-commerce turnover in Italy 2019, by sector
- Number of Toys, Hobby & DIY e-commerce users in Italy from 2017 to 2023, by segment (in millions)Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- Annual B2C e-commerce sales growth in Italy from 2014 to 2017B2C e-commerce sales growth in Italy 2014-2017
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)Number of Italian customers purchasing online from abroad 2018, by country
- Proportion of the Italian population who have shopped online from various countries in 2018, by country Share of Italian population who have shopped online from abroad 2018, by country
- E-commerce revenues by segment
The most important statistics
- E-commerce turnover in Italy from 2009 to 2018 (in billion euros) E-commerce turnover in Italy 2009-2018
- E-commerce revenue forecast in Italy from 2017 to 2023, by segment (in billion U.S. dollars)E-commerce revenue in Italy 2017-2023, by segment
- Number of Furniture & Appliances e-commerce users in Italy from 2017 to 2023, by segment (in millions)Furniture & Appliances e-commerce user in Italy 2017-2023
- Number of Electronics & Media e-commerce users in Italy from 2017 to 2023, by segment (in millions)Electronics & Media e-commerce user in Italy 2017-2023
- Number of e-commerce users in Italy from 2017 to 2023 (in millions)Online retail users in Italy 2017-2023
- Value of food and grocery products sold online in Italy from 2014 to 2015, by product category (in million euros)E-commerce sales value of food and groceries in Italy 2015, by category
- Furniture & Appliances e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Furniture & Appliances e-commerce revenue in Italy 2017-2023, by segment
- Electronics & Media e-commerce revenue forecast in Italy from 2017 to 2023, by segment (in million U.S. dollars)Electronics & Media e-commerce revenue in Italy 2017-2023, by segment
- Consumer spending
The most important statistics
- Average online expenditure in Italy in 2016, by sales channelAverage online expenditure in Italy 2016, by sales channel
- Average revenue per online shopper in Italy from 2012 to 2016 (in euros)E-commerce revenue per online shopper in Italy 2012-2016
- Average spending per capita for online shopping in Italy from 2012 to 2017 (in euros)E-commerce spending per capita in Italy 2012-2017
- Value of e-commerce purchases by Italian consumers in Italy from 2010 to 2016 (in million euros)Value of e-commerce purchases by Italian consumers in Italy 2010-2016
- Average expenditure for e-commerce goods in Italy in 2016, by device (in euros)Average expenditure for e-commerce goods in Italy 2016, by device
- Share of goods and services purchased by online customers in Italy in 2018, by category Share of goods and services purchased by online customers in Italy 2018, by category
- Digital shoppers - Demographics
The most important statistics
- Forecast on the number of e-commerce users in Italy from 2016 to 2022 (in millions)Digital Market Outlook: number of of e-commerce users Italy 2016-2022
- Projected digital buyer penetration in Italy from 2014 to 2017Projected digital buyer penetration in Italy 2014-2017
- Distribution of e-commerce customers in Italy in 3rd quarter 2017 and in 1st quarter 2018, by age groupDistribution of regular e-commerce customers 2017-2018, by age group
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by education levelDistribution of regular e-commerce customers Q1 2018, by education level
- Distribution of regular e-commerce customers in Italy in 1st quarter 2018, by municipality sizeDistribution of regular e-commerce customers in Italy Q1 2018, by municipality size
- Distribution of e-commerce customers purchasing via mobile device in Italy in 1st quarter 2018, by age groupDistribution of e-commerce customers using smartphones in Italy Q1 2018, by age group
- Average age of online customers in Italy in 1st quarter of 2018, by product category Average age of online shoppers in Italy Q1 2018, by product category
- Share of e-commerce customers in Italy as of March 2018, by frequency of purchaseE-commerce customers in Italy 2018, by frequency of purchase
- Device
The most important statistics
- Operating systems (OS) used while shopping online in Italy in 2017Operating systems used while shopping online in Italy 2017
- Distribution of online shoppers during Black Friday in Italy in 2017, by deviceDistribution of online shoppers during Black Friday in Italy 2017, by device
- Distribution of online shoppers during Cyber Monday in Italy in 2017, by deviceDistribution of online shoppers during Cyber Monday 2017, by device
- Devices used for online shopping search in Italy in 2017Devices used for online shopping search 2017, by type
- Share of devices used for regular online shopping in Italy in 2017 Devices used for regular online shopping in Italy 2017
- Payment methods
The most important statistics
- Preferred digital payment methods in Italy in 2017Preferred digital payment methods in Italy 2017
- Average expenditure on e-commerce websites in Italy in 1st quarter 2018, by payment method (in euros)Average expenditure on e-commerce websites in Italy Q1 2018, by payment method
- Distribution of payment methods used on e-commerce websites in Italy in 1st quarter 2018, by type of goodDistribution of online payment methods in Italy Q1 2018, by type of good
- Reasons for not purchasing online among e-commerce users in Italy in 2016Reasons for not buying online among e-commerce users in Italy 2016
- Number of Italian e-commerce customers purchasing online from abroad in 2018, by country (in millions)Number of Italian customers purchasing online from abroad 2018, by country
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Distribution of goods & services purchased online Q1 2018, by type
- Online sales of products available in physical stores in Italy 2018
- E-commerce customers using mobile devices in Italy Q1 2018, by municipality size
- Awareness of online brand categories in Italy Q1 2018, by type of buyer
- Knowledge of online merchants in Italy Q1 2018, by reason
- Distribution of users who used ICT products in Spain 2015, by age
- Italy: population using the internet scarcely 2014, by educational level
- Percentage of women shopping online in the last three months Spain 2006-2016
- Italy: share of the population using the internet once per week 2014, by education
- Italy: share of the population using the internet daily 2014, by educational level
- Percentage of men who bought online in the last three months Spain 2006-2016
- Canada website category penetration rate 2015
- Internet use of employees in companies in European countries 2015
- Internet take up in Great Britain 2011 and 2013, by educational qualifications
- Italy: share of the population that used the internet 3 months ago 2014, by education
- TuCarro.com: online car searches in Colombia 2017, by region
- Internet use for health-related information in European Union 2014, by country
- Brazil: headcount at Magazine Luiza 2013-2016
- Individuals using the internet to search for health information in the UK 2015
- Forecast: revenue IT & computer service activities - other Lithuania 2008-2020
Studies
- E-commerce in Argentina
- E-commerce in Denmark
- E-commerce in China
- E-commerce in the Nordics
- E-commerce in Brazil
- E-commerce in Colombia
- E-commerce in Indonesia
- E-commerce in Poland
- E-commerce in Chile
- E-commerce in Taiwan
- E-commerce in the United Kingdom (UK)
- E-commerce in India
- E-commerce in South Korea
- E-commerce worldwide
- E-commerce in the United States
Statistics on "E-commerce in Italy"
- E-commerce revenue in Europe 2012-2017
- Total retail e-commerce revenue in Italy 2017-2023
- Distribution of e-commerce turnover in Italy 2019, by sector
- Toys, Hobby & DIY e-commerce user in Italy 2017-2023
- B2C e-commerce sales growth in Italy 2014-2017
- Number of Italian customers purchasing online from abroad 2018, by country
- Share of Italian population who have shopped online from abroad 2018, by country
- E-commerce turnover in Italy 2009-2018
- E-commerce revenue in Italy 2017-2023, by segment
- Furniture & Appliances e-commerce user in Italy 2017-2023
- Electronics & Media e-commerce user in Italy 2017-2023
- Online retail users in Italy 2017-2023
- E-commerce sales value of food and groceries in Italy 2015, by category
- Furniture & Appliances e-commerce revenue in Italy 2017-2023, by segment
- Electronics & Media e-commerce revenue in Italy 2017-2023, by segment
- Italy: digital travel sales volume 2011-2017
- Average online expenditure in Italy 2016, by sales channel
- E-commerce revenue per online shopper in Italy 2012-2016
- E-commerce spending per capita in Italy 2012-2017
- Value of e-commerce purchases by Italian consumers in Italy 2010-2016
- Average expenditure for e-commerce goods in Italy 2016, by device
- Share of goods and services purchased by online customers in Italy 2018, by category
- Digital Market Outlook: number of of e-commerce users Italy 2016-2022
- Projected digital buyer penetration in Italy 2014-2017
- Distribution of regular e-commerce customers 2017-2018, by age group
- Distribution of regular e-commerce customers Q1 2018, by education level
- Distribution of regular e-commerce customers in Italy Q1 2018, by municipality size
- Distribution of e-commerce customers using smartphones in Italy Q1 2018, by age group
- Average age of online shoppers in Italy Q1 2018, by product category
- E-commerce customers in Italy 2018, by frequency of purchase
- Number of e-commerce users in Italy 2018, by purchase frequency
- Operating systems used while shopping online in Italy 2017
- Distribution of online shoppers during Black Friday in Italy 2017, by device
- Distribution of online shoppers during Cyber Monday 2017, by device
- Devices used for online shopping search 2017, by type
- Devices used for regular online shopping in Italy 2017
- Preferred digital payment methods in Italy 2017
- Average expenditure on e-commerce websites in Italy Q1 2018, by payment method
- Distribution of online payment methods in Italy Q1 2018, by type of good
- Reasons for not buying online among e-commerce users in Italy 2016
- Distribution of goods & services purchased online Q1 2018, by type
- Online sales of products available in physical stores in Italy 2018
- E-commerce customers using mobile devices in Italy Q1 2018, by municipality size
- Awareness of online brand categories in Italy Q1 2018, by type of buyer
- Knowledge of online merchants in Italy Q1 2018, by reason
- Distribution of users who used ICT products in Spain 2015, by age
- Italy: population using the internet scarcely 2014, by educational level
- Percentage of women shopping online in the last three months Spain 2006-2016
- Italy: share of the population using the internet once per week 2014, by education
- Italy: share of the population using the internet daily 2014, by educational level
- Percentage of men who bought online in the last three months Spain 2006-2016
- Canada website category penetration rate 2015
- Internet use of employees in companies in European countries 2015
- Internet take up in Great Britain 2011 and 2013, by educational qualifications
- Italy: share of the population that used the internet 3 months ago 2014, by education
- TuCarro.com: online car searches in Colombia 2017, by region
- Internet use for health-related information in European Union 2014, by country
- Brazil: headcount at Magazine Luiza 2013-2016
- Individuals using the internet to search for health information in the UK 2015
- Forecast: revenue IT & computer service activities - other Lithuania 2008-2020
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.