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E-commerce share in total sales in the U.S. 2019, by merchandise line

E-commerce as percentage of total electronic shopping sales in the United States in 2019, by merchandise line

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Release date

July 2021


United States

Survey time period


Special properties

U.S. Electronic Shopping and Mail-Order Houses (NAICS 4541)

Supplementary notes

* Includes non-merchandise receipts such as auction commissions, customer training, customer support, advertising, and shipping and handling.
** Includes other merchandise such as collectibles, souvenirs, auto parts and accessories, hardware, and lawn and garden equipment and supplies.

Data for computer and peripheral equipment, and office equipment and supplies was excluded. For these segments, estimates did not meet publication standards because of high sampling variability, poor response quality, or other concerns about the estimate's quality. Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau.

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Statistics on "Fashion e-commerce in the United States"

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