U.S. e-commerce share of total electronic shopping sales

In 2021, e-commerce accounted for nearly 80 percent of total furniture and home furnishings sales of electronic shopping and mail-order houses in the United States. Furniture and home furnishings were leading merchandise lines for the online sales channel that year.

E-commerce as percentage of total electronic shopping and mail-order houses' sales in the United States in 2021, by merchandise line

Characteristic	Share of sales
Furniture and home furnishings	94.15%
Audio and video recordings (includes purchased downloads)	93.93%
Toys, hobby goods, and games	93.28%
Clothing and clothing accessories (includes footwear)	93.14%
Books (includes audio books and e-books)	92.93%
Food, beer, and wine	92.82%
Electronics and appliances*	92%
Sporting goods	89.98%
Other merchandise***	87.49%
Jewelry	83.66%
Total Electronic Shopping and Mail-Order Houses (NAICS 4541)	79.85%
Drugs, health aids, and beauty aids	35.75%

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Release date

December 2022

More information

Region

United States

Survey time period

2021

Special properties

U.S. Electronic Shopping and Mail-Order Houses (NAICS 4541)

Supplementary notes

* Includes non-merchandise receipts such as auction commissions, customer training, customer support, advertising, and shipping and handling.
** Includes other merchandise such as collectibles, souvenirs, auto parts and accessories, hardware, and lawn and garden equipment and supplies.

Data for computer and peripheral equipment, and electronics and appliances was excluded. For these segments, estimates did not meet publication standards because of high sampling variability, poor response quality, or other concerns about the estimate's quality. Unpublished estimates derived from this table by subtraction are subject to these same limitations and should not be attributed to the U.S. Census Bureau.

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