Share of U.S. e-commerce in total sales of selected goods 2018

In 2018, e-commerce sales accounted for 93 percent of total electronics and appliances sales of U.S. electronic shopping and mail-order houses in the United States. This represents a 13.4 percent growth from the previous year.

E-commerce as percentage of total electronic shopping sales in the United States in 2018, by merchandise line

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Release date

May 2020


United States

Survey time period


Special properties

U.S. Electronic Shopping and Mail-Order Houses (NAICS 4541)

Supplementary notes

*Includes other merchandise such as collectibles, souvenirs, auto parts and accessories, hardware, and lawn and garden equipment and supplies.
**Includes nonmerchandise receipts such as auction commissions, customer training, customer support, advertising, and shipping and handling.

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Statistics on "Fashion e-commerce in the United States"

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