Podcast ad effectiveness in the U.S. 2021

Published by Michele Majidi, May 15, 2023
During a survey carried out in August 2021 among podcast listeners in the United States, 42 percent of respondents stated that they had purchased a product advertised on a podcast; 29 percent said that had used podcast host's promotional code.

Podcast advertising effectiveness in the United States as of August 2021

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Release date

October 2021

Region

United States

Survey time period

August 2021

Number of respondents

2,043 respondents

Age group

18 years and older

Special properties

among podcast listeners only

Citation formats
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Topics

Audio advertising in the U.S.Online radioDigital advertising formats in the U.S.Radio industry in EuropeProgrammatic advertising in the United States
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