Actions taken by podcast listeners in the U.S. after hearing ads 2016

This statistic presents information on the share of podcast listeners in the United States who have taken various actions after hearing an ad or sponsorship in a podcast as of August 2016. According to the source, 27 percent of podcast listeners have watched a TV program after hearing an ad in a podcast.

Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016

Share of respondents
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Sources

Release date

September 2016

Region

United States

Survey time period

August 2016

Number of respondents

953 respondents

Age group

18 years and older

Method of interview

Online survey

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Statistics on "Advertising consumption and perception"

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