During a survey carried out in August 2021 among podcast listeners in the United States, 42 percent of respondents stated that they had purchased a product advertised on a podcast; 29 percent said that had used podcast host's promotional code.
Podcast advertising effectiveness in the United States as of August 2021
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MarketingCharts. (October 5, 2021). Podcast advertising effectiveness in the United States as of August 2021 [Graph]. In Statista. Retrieved June 25, 2022, from https://www.statista.com/statistics/610104/podcasts-listeners-reaction-to-ads/
MarketingCharts. "Podcast advertising effectiveness in the United States as of August 2021." Chart. October 5, 2021. Statista. Accessed June 25, 2022. https://www.statista.com/statistics/610104/podcasts-listeners-reaction-to-ads/
MarketingCharts. (2021). Podcast advertising effectiveness in the United States as of August 2021. Statista. Statista Inc.. Accessed: June 25, 2022. https://www.statista.com/statistics/610104/podcasts-listeners-reaction-to-ads/
MarketingCharts. "Podcast Advertising Effectiveness in The United States as of August 2021." Statista, Statista Inc., 5 Oct 2021, https://www.statista.com/statistics/610104/podcasts-listeners-reaction-to-ads/
MarketingCharts, Podcast advertising effectiveness in the United States as of August 2021 Statista, https://www.statista.com/statistics/610104/podcasts-listeners-reaction-to-ads/ (last visited June 25, 2022)