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Actions taken by podcast listeners in the U.S. after hearing ads 2016
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Actions taken by podcast listeners in the U.S. after hearing ads 2016
Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
This statistic presents information on the share of podcast listeners in the United States who have taken various actions after hearing an ad or sponsorship in a podcast as of August 2016. According to the source, 27 percent of podcast listeners have watched a TV program after hearing an ad in a podcast.
Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
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Description
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This statistic presents information on the share of podcast listeners in the United States who have taken various actions after hearing an ad or sponsorship in a podcast as of August 2016. According to the source, 27 percent of podcast listeners have watched a TV program after hearing an ad in a podcast.
Show more- Show sources information
- Show publisher information
- Release date
- September 2016
- Region
- United States
- Survey time period
- August 2016
- Number of respondents
- 953 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
Source
- Show sources information
- Show publisher information
- Release date
- September 2016
More information
- Region
- United States
- Survey time period
- August 2016
- Number of respondents
- 953 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
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Advertising consumption and perception
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Everything On "Advertising consumption and perception" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
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EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Advertising consumption and perception"
- Overview
The most important statistics
- Consumer attitude towards advertising in the United States as of May 2017U.S. consumer opinion about advertising 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content lengthDigital video ad views in the U.S. 2016-2018, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017Consumer attitudes towards selected advertising types in the U.S. 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017Desktop display ad viewability rates worldwide in Q2 2017, by country
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product typeFood and beverage ad consumption among adults in U.S. 2016
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product typeChildren's food and beverage advertising consumption in U.S. 2016
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017U.S. consumer awareness of online advertising on their electronic devices 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by mediumAdvertising effectiveness in the U.S. 2016, by medium
- Positive attitude
The most important statistics
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017U.S. consumers who disable adblockers to view content in 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017Leading types of ads seen as entertaining by U.S. consumers in 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017U.S. consumers who find TV advertising helpful 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017U.S. consumers who find radio advertising helpful 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017U.S. consumers who find print newspaper advertising helpful 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising helpful 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017U.S. consumers who find search engine advertising helpful 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017Locations where U.S. consumers find local ads helpful in 2017
- Negative attitude
The most important statistics
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017U.S. consumers willing to pay more for services without ads in 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017U.S. consumers who find TV advertising annoying 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017U.S. consumers who find radio advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017U.S. consumers who find print newspaper advertising annoying 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017U.S. consumers who find print magazine and periodical advertising annoying 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017U.S. consumers who find search engine advertising annoying 2017
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The most important statistics
- Frequency of purchasing items suggested by online stores in the United States as of May 2017Frequency of purchasing items suggested by online stores in the U.S. 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017Leading types of ads seen as well targeted by U.S. consumers in 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017Consumers influenced to purchase selected product categories by online ads U.S. 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016U.S. consumer actions influenced by poster ads 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016Actions taken by podcast listeners in the U.S. after hearing ads 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016Purchase influence of promotional e-mails on U.S. consumers as of August 2016
- LGBTQ advertising perception
The most important statistics
- Brands best perceived by LGBT consumers in the United States in 2017Best-perceived brands according to LGBT consumers in the U.S. 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017Leading types of ads enjoyed by LGBT communities in the U.S. 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017LGBT theme presence in advertising in the U.S. 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industryPerceptions of LGBTQ themed ads in the U.S. 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017Attitudes towards LGBTQ and generic ads in the U.S. 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017LGBTQ and generic ads exposure influence metrics in the U.S. 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017LGBT ad engagement methods in the U.S. 2017
- Ad consumption by ethnicity
The most important statistics
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicityU.S. consumer who purchased products after seeing internet ads in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a print ad in 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicityU.S. consumers who purchased products after seeing a TV ad in 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicityU.S. consumers willing to pay more for services without ads in 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicityTargeted ads visibility in the U.S. 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)Influence of offensive content on image of brands advertised nearby '17, by ethnicity
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016Most important elements of ads among 3rd Gen Hispanics in the U.S. 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by languageOpinion on brands advertising in Spanish among Hispanic in the U.S. 2016, by language
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Statistics on "Advertising consumption and perception"
- Consumer attitude towards advertising in the United States as of May 2017
- Distribution of digital video ad views in the United States from 1st quarter 2016 to 3rd quarter 2018, by content length
- Consumer favorability towards selected types of ads in the United States as of September 2017
- Desktop display advertising viewability rates in selected countries worldwide in 2nd quarter 2017
- Number of food/beverage advertisements viewed by adults in the United States in 2016, by product type
- Number of food/beverage advertisements viewed by children in the United States in 2016, by product type
- Share of consumers who notice a lot of advertising on their electronic devices in the United States as of May 2017
- Advertising influence on purchase decision among consumers in the United States as of June 2016, by medium
- Level of trust in advertising according to consumers in the United States in 2014 and 2017
- Perception of honesty of advertising according to consumers in the United States in 2014 and 2017
- Share of consumers who disabled their adblocker in order to view content in the United States as of September 2017
- Leading types of ads perceived as entertaining by consumers in the United States as of September 2017
- Share of consumers who found TV advertising to be helpful in the United States as of May 2017
- Share of consumers who found radio advertising to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed daily newspapers to be helpful in the United States as of May 2017
- Share of consumers who found advertising in printed magazines and periodicals to be helpful in the United States as of May 2017
- Share of consumers who found advertising on search engines to be helpful in the United States as of May 2017
- Leading locations where consumers found local advertising helpful in the United States as of May 2017
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017
- Share of consumers who felt annoyed by TV advertising in the United States as of May 2017
- Share of consumers who felt annoyed by radio advertising in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed daily newspapers in the United States as of May 2017
- Share of consumers who felt annoyed by advertising in printed magazines and periodicals in the United States as of May 2017
- Share of consumers who felt annoyed by advertising on search engines in the United States as of May 2017
- Frequency of purchasing items suggested by online stores in the United States as of May 2017
- Leading types of ads perceived as well targeted by consumers in the United States as of September 2017
- Share of consumers who are influenced by internet advertising to purchase products from selected verticals in the United States as of January 2017
- Consumer actions taken after seeing poster advertisements in the United States as of November 2016
- Leading actions taken after hearing an ad/sponsorship in a podcast by podcast listeners in the United States as of August 2016
- Frequency with which Millennials and non-Millennials felt influenced by e-mail ads to make purchases in the United States as of August 2016
- Brands best perceived by LGBT consumers in the United States in 2017
- Leading types of LGBT-themed ads enjoyed by LGBT consumers in the United States as of April 2017
- Perceived presence of LGBT themes in advertising according to LGBT consumers in the United States as of May 2017
- Perception of LGBTQ themed ads among LGBTQ male consumers in the United States as of October 2017, by industry
- Views of LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Influence of exposure to LGBTQ and generic advertising among LGBTQ male consumers in the United States as of October 2017
- Leading ways LGBT consumers engage with advertising in the United States as of May 2017
- Share of consumers who have purchased products after seeing an ad on the internet in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a print ad in the United States as of September 2017, by ethnicity
- Share of consumers who have purchased products after seeing a TV ad in the United States as of September 2017, by ethnicity
- Share of consumers willing to pay more for a service if it does not have ads in the United States as of September 2017, by ethnicity
- Visibility of targeted ads according to consumers in the United States as of April 2017, by ethnicity
- How much more positively or negatively do you view a brand that is being advertised around offensive content online? (by ethnicity)
- Most important elements of ads according to 3rd generation Hispanics in the United States as of October 2016
- Perception of brands advertising in Spanish according to Hispanics in the United States as of July 2016, by language
- Share of downloads of podcasts made via Spotify's app in the United States between June 2018 and January 2019, by state
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- Share of U.S. population that have listened to an audio podcast in the last week from 2013 to 2019
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- Share of regular users of selected audio streaming services in Switzerland in 2014
- Monthly podcast consumption penetration rate worldwide in 3rd quarter 2016, by age
- Podcast advertising spending in the United States from 2010 to 2020 (in million U.S. dollars)
- How would you like to pay for podcasts?
- Most popular iTunes podcast categories worldwide in 2015, by number of active podcasts (in thousands)
- What kind of podcasts do you listen to?
- How much do you trust or not the news and information you access through video hosting websites and podcasts?
- Interest of advertisers in podcasts in the United States in 2015 and 2016
- Frequency of using podcasts as source of news among adults in the United States as of November 2018
- How much do you trust or not trust the news and information you access through video hosting websites and podcasts?
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