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Podcast ad effectiveness in the U.S. 2021

Published by Statista Research Department, Nov 2, 2021
During a survey carried out in August 2021 among podcast listeners in the United States, 42 percent of respondents stated that they had purchased a product advertised on a podcast; 29 percent said that had used podcast host's promotional code.

Podcast advertising effectiveness in the United States as of August 2021

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Release date

October 2021

Region

United States

Survey time period

August 2021

Number of respondents

2,043 respondents

Age group

18 years and older

Special properties

among podcast listeners only

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