Audio advertising in the United States - statistics & facts
Key insights
- Radio ad spend in the U.S.
- 10.1bn USD

Detailed statistics
Radio ad spend in the U.S. 2020-2024
- Digital audio ad spend in the U.S.
- 5.9bn USD

Detailed statistics
Digital audio ad spend in the U.S. 2016-2022
- Number of paid music streaming subscribers in the U.S.
- 90m

Detailed statistics
Paid streaming music subscribers in the U.S. 2014-2022
Editor’s Picks Current statistics on this topic
Current statistics on this topic
Related topics
Recommended statistics
Overview
8
- Premium Statistic Expenses of the U.S. broadcasting industry 2007-2021
- Premium Statistic Ad spend vs. media time gap in the U.S. 2022
- Premium Statistic Advertising saturation in the U.S. 2022, by medium
- Premium Statistic Weekly time spent with online radio in the U.S. 2008-2021
- Premium Statistic Listening to mobile radio in cars - penetration rate in the U.S. 2010-2022
- Premium Statistic Number of Sirius XM subscribers in the U.S. 2011-2023
- Premium Statistic Number of users of podcasts in the U.S. 2018-2027
- Basic Statistic U.S. share of users streaming or downloading audio content 2021, by gender
Overview
-
Premium Statistic
Expenses of the U.S. broadcasting industry 2007-2021
Expenses of the U.S. broadcasting industry 2007-2021
Estimated expenses of the U.S. broadcasting industry from 2007 to 2021 (in billion U.S. dollars)
-
Premium Statistic
Ad spend vs. media time gap in the U.S. 2022
Ad spend vs. media time gap in the U.S. 2022
Difference between advertising spending and time spent with selected media in the United States in 2022 (index score)
-
Premium Statistic
Advertising saturation in the U.S. 2022, by medium
Advertising saturation in the U.S. 2022, by medium
Saturation of selected media with advertising as perceived by marketers in the United States as of December 2022
-
Premium Statistic
Weekly time spent with online radio in the U.S. 2008-2021
Weekly time spent with online radio in the U.S. 2008-2021
Weekly time spent with online radio/audio in the United States from 2008 to 2021 (in minutes)
-
Premium Statistic
Listening to mobile radio in cars - penetration rate in the U.S. 2010-2022
Listening to mobile radio in cars - penetration rate in the U.S. 2010-2022
Penetration rate of listening to online radio via mobile phone while in a car in the United States from 2010 to 2022
-
Premium Statistic
Number of Sirius XM subscribers in the U.S. 2011-2023
Number of Sirius XM subscribers in the U.S. 2011-2023
Number of Sirius XM subscribers in the United States from 1st quarter 2011 to 3rd quarter of 2023 (in millions)
-
Premium Statistic
Number of users of podcasts in the U.S. 2018-2027
Number of users of podcasts in the U.S. 2018-2027
Number of users of podcasts in the United States from 2018 to 2027 (in millions)
-
Basic Statistic
U.S. share of users streaming or downloading audio content 2021, by gender
U.S. share of users streaming or downloading audio content 2021, by gender
Share of internet users in the United States who streamed or downloaded audio content as of November 2021, by gender
Radio advertising
7
- Premium Statistic Radio ad spend in the U.S. 2020-2024
- Premium Statistic Radio station ad revenues in the U.S. 2006-2023, by type
- Premium Statistic Digital share of radio ad revenue in the U.S. 2013-2022
- Premium Statistic Radio local digital advertising revenue in the U.S. 2002-2023
- Premium Statistic Leading radio advertiser industries in the U.S. 2022, by radio ad spending
- Premium Statistic Largest radio advertisers in the U.S. 2021
- Premium Statistic Media most negatively impacted by cookie deprecation in the U.S. 2022
Radio advertising
-
Premium Statistic
Radio ad spend in the U.S. 2020-2024
Radio ad spend in the U.S. 2020-2024
Radio advertising spending in the United States from 2020 to 2024 (in billion U.S. dollars)
-
Premium Statistic
Radio station ad revenues in the U.S. 2006-2023, by type
Radio station ad revenues in the U.S. 2006-2023, by type
Radio station advertising revenues in the United States from 2006 to 2023, by type (in billion U.S. dollars)
-
Premium Statistic
Digital share of radio ad revenue in the U.S. 2013-2022
Digital share of radio ad revenue in the U.S. 2013-2022
Share of digital in radio advertising revenue in the United States from 2013 to 2022
-
Premium Statistic
Radio local digital advertising revenue in the U.S. 2002-2023
Radio local digital advertising revenue in the U.S. 2002-2023
Radio local digital advertising revenue in the United States from 2002 to 2023 (in million U.S. dollars)
-
Premium Statistic
Leading radio advertiser industries in the U.S. 2022, by radio ad spending
Leading radio advertiser industries in the U.S. 2022, by radio ad spending
Leading radio advertiser industries in the United States in 2022, by radio ad spending (in million U.S. dollars)
-
Premium Statistic
Largest radio advertisers in the U.S. 2021
Largest radio advertisers in the U.S. 2021
Leading radio advertisers in the United States in 2021, by ad spend (in million U.S. dollars)
-
Premium Statistic
Media most negatively impacted by cookie deprecation in the U.S. 2022
Media most negatively impacted by cookie deprecation in the U.S. 2022
Media which will be most negatively impacted by cookie deprecation according to marketers in the United States as of December 2022
Digital audio advertising
7
- Premium Statistic Digital audio ad spend in the U.S. 2016-2022
- Premium Statistic Digital audio ad spend growth in the U.S. 2017-2022
- Premium Statistic Change in audio ad spend in the U.S. 2022, by format
- Premium Statistic Share of digital in media budgets in the U.S. 2023, by format
- Premium Statistic Streaming music revenue in the U.S. by source 2015-2022
- Premium Statistic Digital audio services ad spend in the U.S. 2021-2025
- Premium Statistic Changes in programmatic audio ad spending by marketers worldwide 2021
Digital audio advertising
-
Premium Statistic
Digital audio ad spend in the U.S. 2016-2022
Digital audio ad spend in the U.S. 2016-2022
Digital audio advertising spending in the United States from 2016 to 2022 (in billion U.S. dollars)
-
Premium Statistic
Digital audio ad spend growth in the U.S. 2017-2022
Digital audio ad spend growth in the U.S. 2017-2022
Change in digital audio advertising spending in the United States from 2017 to 2022
-
Premium Statistic
Change in audio ad spend in the U.S. 2022, by format
Change in audio ad spend in the U.S. 2022, by format
Expected change in audio advertising spending in the United States in 2022, by format
-
Premium Statistic
Share of digital in media budgets in the U.S. 2023, by format
Share of digital in media budgets in the U.S. 2023, by format
Share of media budgets devoted to digital according to marketers in the United States in 2023, by format
-
Premium Statistic
Streaming music revenue in the U.S. by source 2015-2022
Streaming music revenue in the U.S. by source 2015-2022
Streaming music revenue in the United States from 1st half 2015 to 1st half 2022, by source (in million U.S. dollars)
-
Premium Statistic
Digital audio services ad spend in the U.S. 2021-2025
Digital audio services ad spend in the U.S. 2021-2025
Digital audio services advertising spending in the United States from 2021 to 2025 (in billion U.S. dollars)
-
Premium Statistic
Changes in programmatic audio ad spending by marketers worldwide 2021
Changes in programmatic audio ad spending by marketers worldwide 2021
Planned changes in spending on programmatic audio advertising campaigns according to marketers in selected countries worldwide as of September 2021
Podcast advertising
10
- Premium Statistic Podcast ad spending in the U.S. 2019-2023
- Premium Statistic Podcast ad spend growth in the U.S. 2019-2024
- Premium Statistic Podcast share in digital audio services ad spend in the U.S. 2019-2024
- Premium Statistic Podcast ad revenue in the U.S. 2021-2022, by genre
- Premium Statistic Podcast ad revenue in the U.S. 2019-2021, by ad type
- Premium Statistic Podcast ad revenue in the U.S. 2022, by industry category
- Premium Statistic Largest podcast advertisers in the U.S. 2022
- Premium Statistic Spotify podcast ad revenue in the U.S. 2019-2024
- Premium Statistic Spotify podcast ad revenue change in the U.S. 2020-2024
- Premium Statistic iHeartMedia podcast ad revenue in the U.S. 2019-2024
Podcast advertising
-
Premium Statistic
Podcast ad spending in the U.S. 2019-2023
Podcast ad spending in the U.S. 2019-2023
Podcast advertising spending in the United States from 2019 to 2023 (in billion U.S. dollars)
-
Premium Statistic
Podcast ad spend growth in the U.S. 2019-2024
Podcast ad spend growth in the U.S. 2019-2024
Change in podcast advertising spending in the United States from 2019 to 2024
-
Premium Statistic
Podcast share in digital audio services ad spend in the U.S. 2019-2024
Podcast share in digital audio services ad spend in the U.S. 2019-2024
Share of podcasts in digital audio services advertising spending in the United States from 2019 to 2024
-
Premium Statistic
Podcast ad revenue in the U.S. 2021-2022, by genre
Podcast ad revenue in the U.S. 2021-2022, by genre
Distribution of podcast advertising revenue in the United States in 2021 and 2022, by podcast genre
-
Premium Statistic
Podcast ad revenue in the U.S. 2019-2021, by ad type
Podcast ad revenue in the U.S. 2019-2021, by ad type
Distribution of podcast advertising revenue in the United States from 2019 to 2021, by ad type
-
Premium Statistic
Podcast ad revenue in the U.S. 2022, by industry category
Podcast ad revenue in the U.S. 2022, by industry category
Distribution of podcast advertising revenue in the United States in 2022, by industry category
-
Premium Statistic
Largest podcast advertisers in the U.S. 2022
Largest podcast advertisers in the U.S. 2022
Leading podcast advertisers in the United States in 4th quarter 2022, by ad spend (in million U.S. dollars)
-
Premium Statistic
Spotify podcast ad revenue in the U.S. 2019-2024
Spotify podcast ad revenue in the U.S. 2019-2024
Spotify podcast advertising revenue in the United States from 2019 to 2024 (in million U.S. dollars)
-
Premium Statistic
Spotify podcast ad revenue change in the U.S. 2020-2024
Spotify podcast ad revenue change in the U.S. 2020-2024
Growth of Spotify podcast ad revenue in the United States from 2020 to 2024
-
Premium Statistic
iHeartMedia podcast ad revenue in the U.S. 2019-2024
iHeartMedia podcast ad revenue in the U.S. 2019-2024
iHeartMedia podcast advertising revenue in the United States from 2019 to 2024 (in million U.S. dollars)
Consumer perception
5
- Premium Statistic Mobile app types where adults notice relevant ads in the U.S. 2021
- Premium Statistic Consumer attitude to ads on the radio in the U.S. 2022
- Premium Statistic Podcast advertising effectiveness in the U.S. 2022
- Premium Statistic Preferred podcast ad types in the U.S. 2022
- Premium Statistic Podcast ad effectiveness among Latinos in the U.S. 2022
Consumer perception
-
Premium Statistic
Mobile app types where adults notice relevant ads in the U.S. 2021
Mobile app types where adults notice relevant ads in the U.S. 2021
Leading app types where adults noticed relevant advertising in the United States as of September 2021
-
Premium Statistic
Consumer attitude to ads on the radio in the U.S. 2022
Consumer attitude to ads on the radio in the U.S. 2022
Attitude towards advertising on the radio in the United States as of March 2022
-
Premium Statistic
Podcast advertising effectiveness in the U.S. 2022
Podcast advertising effectiveness in the U.S. 2022
Actions taken after hearing a product advertised in a podcast in the United States as of December 2022
-
Premium Statistic
Preferred podcast ad types in the U.S. 2022
Preferred podcast ad types in the U.S. 2022
Preferred podcast ad types in the United States as of October 2022
-
Premium Statistic
Podcast ad effectiveness among Latinos in the U.S. 2022
Podcast ad effectiveness among Latinos in the U.S. 2022
Podcast advertising effectiveness among Latino listeners in the United States as of August 2022
Further reportsGet the best reports to understand your industry
Get the best reports to understand your industry
Contact
Get in touch with us. We are happy to help.

Meredith Alda
Sales Manager– Contact (United States)
Mon - Fri, 9am - 6pm (EST)

Yolanda Mega
Operations Manager– Contact (Asia)
Mon - Fri, 9am - 5pm (SGT)

Kisara Mizuno
Senior Business Development Manager– Contact (Asia)
Mon - Fri, 10:00am - 6:00pm (JST)

Lodovica Biagi
Director of Operations– Contact (Europe)
Mon - Fri, 9:30am - 5pm (GMT)

Carolina Dulin
Group Director - LATAM– Contact (Latin America)
Mon - Fri, 9am - 6pm (EST)