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Programmatic advertising bought by marketers in the U.S. 2016, by method

Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016

by Statista Research Department, last edited Jul 20, 2016
Programmatic advertising bought by marketers in the U.S. 2016, by method This statistic shows the most common ways of purchasing programmatic advertising by marketers in the United States in 2016. According to the source, 57 percent of respondents had purchased programmatic advertising through private marketplaces in the United States in the measured period.
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Leading methods of purchasing advertising programmatically according to marketers in the United States as of March 2016

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