Average online retail transaction value in selcted European countries 2014-2015

Average transaction value in online retailing in selected European countries in 2014 and 2015

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Source

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Release date

January 2015

Region

France, Germany, Italy, Netherlands, Poland, Spain, Sweden, United Kingdom

Survey time period

2014 and 2015

Special properties

excluding food services, the sale of automobiles, gas and fuel, tickets, holidays, insurance, and banking.

Supplementary notes

The source provides the following information on the methodology:
"Data from the following sources has been used to establish these forecasts: government statistical sources and analysts, telephone interviews with 100 major retailers from all types of business (20%+ of national retail sales), and interviews with 1,000 consumers in each of the nine countries into consumer trends (9,000 in total).
The study examines the sale of merchandise to the final consumer through stores and online on a like-with-like basis. It excludes food services, the sale of automobiles, gas and fuel, tickets, holidays, insurance, and banking. This reflects ONS and OECD methodology as well as the Oxford Dictionary."

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Statistics on " E-commerce in France "

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1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

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