Sweden: taking note of morning paper advertising by age 2008-2018

This statistic shows a survey on the share of individuals taking note of morning paper advertising in Sweden from 2008 to 2018, by age. In 2018, two percent of Swedes aged 9 to 14 years stated to take note of morning paper advertising.

Share of individuals taking note of morning paper advertising in Sweden from 2008 to 2018, by age

Characteristic	9-14 years	15-24 years	25-44 years	45-64 years	65-79 years
2018	2%	9%	18%	28%	34%
2017	3%	10%	18%	30%	36%
2016	4%	10%	22%	34%	37%
2015	5%	14%	28%	37%	38%
2014	8%	17%	28%	39%	41%
2013	6%	13%	29%	39%	41%
2012	8%	20%	31%	40%	45%
2011	15%	24%	38%	47%	52%
2010	12%	25%	40%	51%	49%
2009	14%	29%	46%	56%	57%
2008	16%	35%	54%	60%	57%

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Release date

May 2019

More information

Region

Sweden

Survey time period

2008 to 2018

Number of respondents

6,094 respondents*

Age group

9-79 years

Method of interview

Telephone interview

Supplementary notes

* refers to 2018. The number of respondents may differ for previous years.

This question was phrased by the source as follows: "Tog du igår del av reklam eller annonser i något av följande medier?"

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