Christmas shopping: share of products mobile device shopping UK 2016

This statistic presents the share of product categories being shopped for Christmas using a mobile device in the United Kingdom (UK) in 2016. Apparel and accessories are the leading product category, amounting for a share of 46 percent of all shopping made via mobile devices. Toys rank second with a share of 36 percent, followed by personal care items, accounting for 33 percent. Books and ebooks show the smallest share of purchases via mobile devices only marking 2 percent.

Share of products being shopped for in the holiday season via mobile devices in the United Kingdom (UK) in 2016, by product category

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Release date

August 2016


United Kingdom

Survey time period

August 23, 2016 to August 25, 2016

Number of respondents

328 respondents

Age group

18 years and older

Special properties

Christmas shoppers

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