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Popular Thanksgiving meal times among U.S. consumers 2018

The most popular time to serve one’s Thanksgiving meal in the United States is in the early afternoon. A 2018 survey of U.S. consumers found that 42 percent of respondents started their Thanksgiving dinner between 1:00pm and 3:00pm.

What Americans Eat on Thanksgiving

Turkey is one of the most widely consumed dishes on Thanksgiving, and is often given a prominent place on the dining table. Some 81 percent of American consumers intend to include a turkey in their Thanksgiving meal. About 64 percent plan on serving mashed potatoes, and only 23 percent will serve sweet potato pie.

Thanksgiving Traditions

Thanksgiving is most commonly associated with spending time with family in the comfort of one’s home. About 85 percent of Americans spend their Thanksgiving dinner mainly with family members, with only 28 percent spending their Thanksgiving primarily with friends. For many Americans, Thanksgiving is a very special holiday; meant for spending time with loved ones, reflecting on the things one is thankful for, and enjoying a good meal.

At what time do you serve / take your Thanksgiving meal?

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Source

Release date

October 2018

Region

United States

Survey time period

September 28 to October 8, 2018

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Figures may not total 100 percent due to rounding.

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Statistics on "Thanksgiving in the U.S."

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