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U.S. consumers' reasons for shopping in store on Black Friday 2020

Published by Statista Research Department, Nov 27, 2020
According to a survey carried out in the United States in 2020, taking advantage of sales or the best deals of the season was the leading reason to shop in-store on Black Friday - about four in five of respondents shopped in brick-and-mortar stores for this reason. Approximately a quarter of American shoppers stated they prefer in-store shopping to online.

Why consumers plan to shop in-store on Black Friday in the United States in 2020

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Source

Release date

2020

Region

United States

Survey time period

October 29 to November 2, 2020

Number of respondents

368 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: “Why will you be shopping in-store on Black Friday?"

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