According to a survey carried out in the United States in 2021, taking advantage of sales or the best deals of the season was the leading reason to shop in-store on Black Friday - about seven in ten of respondents shopped in brick-and-mortar stores for this reason. Approximately a quarter of American shoppers stated overall excitement of the day was their main reason for shopping.
Why consumers plan to shop in-store on Black Friday in the United States in 2021
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Deloitte. (November 23, 2021). Why consumers plan to shop in-store on Black Friday in the United States in 2021 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte. "Why consumers plan to shop in-store on Black Friday in the United States in 2021." Chart. November 23, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte. (2021). Why consumers plan to shop in-store on Black Friday in the United States in 2021. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte. "Why Consumers Plan to Shop In-store on Black Friday in The United States in 2021." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte, Why consumers plan to shop in-store on Black Friday in the United States in 2021 Statista, https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/ (last visited May 22, 2022)