According to a survey carried out in the United States in 2021, taking advantage of sales or the best deals of the season was the leading reason to shop in-store on Black Friday - about seven in ten of respondents shopped in brick-and-mortar stores for this reason. Approximately a quarter of American shoppers stated overall excitement of the day was their main reason for shopping.
Why consumers plan to shop in-store on Black Friday in the United States in 2021
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Statista Accounts:
Access All Statistics. Starting from $468 / Year
Learn more about how Statista can support your business.
Deloitte. (November 23, 2021). Why consumers plan to shop in-store on Black Friday in the United States in 2021 [Graph]. In Statista. Retrieved May 22, 2022, from https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte. "Why consumers plan to shop in-store on Black Friday in the United States in 2021." Chart. November 23, 2021. Statista. Accessed May 22, 2022. https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte. (2021). Why consumers plan to shop in-store on Black Friday in the United States in 2021. Statista. Statista Inc.. Accessed: May 22, 2022. https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte. "Why Consumers Plan to Shop In-store on Black Friday in The United States in 2021." Statista, Statista Inc., 23 Nov 2021, https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/
Deloitte, Why consumers plan to shop in-store on Black Friday in the United States in 2021 Statista, https://www.statista.com/statistics/1081409/reasons-for-shopping-in-store-on-black-friday-united-states/ (last visited May 22, 2022)
