This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how high the expected discount needed to be for them to hold off a purchase until Black Friday. During the survey, 11 percent of the respondents aged 18 to 29 years said that the discount rate had to be higher than 70 percent.
Black Friday: expected discount rates among U.S. consumers in 2018, by age group
Characteristic
18 to 29 years
30 to 59 years
60 years and older
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Statista Survey. (October 15, 2018). Black Friday: expected discount rates among U.S. consumers in 2018, by age group [Graph]. In Statista. Retrieved September 08, 2024, from https://www.statista.com/statistics/641180/black-friday-expected-discount-rates-among-us-consumers-by-age-group/
Statista Survey. "Black Friday: expected discount rates among U.S. consumers in 2018, by age group." Chart. October 15, 2018. Statista. Accessed September 08, 2024. https://www.statista.com/statistics/641180/black-friday-expected-discount-rates-among-us-consumers-by-age-group/
Statista Survey. (2018). Black Friday: expected discount rates among U.S. consumers in 2018, by age group. Statista. Statista Inc.. Accessed: September 08, 2024. https://www.statista.com/statistics/641180/black-friday-expected-discount-rates-among-us-consumers-by-age-group/
Statista Survey. "Black Friday: Expected Discount Rates among U.S. Consumers in 2018, by Age Group." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/641180/black-friday-expected-discount-rates-among-us-consumers-by-age-group/
Statista Survey, Black Friday: expected discount rates among U.S. consumers in 2018, by age group Statista, https://www.statista.com/statistics/641180/black-friday-expected-discount-rates-among-us-consumers-by-age-group/ (last visited September 08, 2024)
Black Friday: expected discount rates among U.S. consumers in 2018, by age group [Graph], Statista Survey, October 15, 2018. [Online]. Available: https://www.statista.com/statistics/641180/black-friday-expected-discount-rates-among-us-consumers-by-age-group/
