Black Friday: expected discount rates among U.S. consumers 2018, by age group

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked how high the expected discount needed to be for them to hold off a purchase until Black Friday. During the survey, 11 percent of the respondents aged 18 to 29 years said that the discount rate had to be higher than 70 percent.

Black Friday: expected discount rates among U.S. consumers in 2018, by age group

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Source

Release date

October 2018

Region

United States

Survey time period

September 28 to October 8, 2018

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: How high does the expected discount need to be for you to hold off a purchase until Black Friday?

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