This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 29 percent of the respondents said that they made impulsive purchases on media such as books, video games, or CDs.
When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
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Statista Survey. (October 15, 2018). When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer? [Graph]. In Statista. Retrieved April 02, 2020, from https://www.statista.com/statistics/640201/black-friday-impluse-purchases/
Statista Survey. "When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?." Chart. October 15, 2018. Statista. Accessed April 02, 2020. https://www.statista.com/statistics/640201/black-friday-impluse-purchases/
Statista Survey. (2018). When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?. Statista. Statista Inc.. Accessed: April 02, 2020. https://www.statista.com/statistics/640201/black-friday-impluse-purchases/
Statista Survey. "When Shopping on Black Friday, Which of The following Product Categories Would You Make Impulsive Purchases from If You Came across a Good Offer?." Statista, Statista Inc., 15 Oct 2018, https://www.statista.com/statistics/640201/black-friday-impluse-purchases/
Statista Survey, When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer? Statista, https://www.statista.com/statistics/640201/black-friday-impluse-purchases/ (last visited April 02, 2020)
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