- Retail & Trade›
- Shopping Behavior›
Black Friday: items purchased on impulse by U.S. consumers 2018
Premium statistics
Industry-specific and extensively researched technical data (partially from exclusive partnerships).
A paid subscription is required for full access.
Black Friday: items purchased on impulse by U.S. consumers 2018
When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 29 percent of the respondents said that they made impulsive purchases on media such as books, video games, or CDs.
When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| Share of respondents | |
|---|---|
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
| - | - |
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
Exclusive content
Exclusive Premium statistic
You need a Premium Account for unlimited access.
Full access to 1.5m statistics
Incl. source references
Available to download in PNG, PDF, XLS format
Premium Account
only $49 / month
*
© Statista 2019
About this statistic
Show source
Download
Settings
Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Please be patient - this may take a moment
Description
Source
More information
This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 29 percent of the respondents said that they made impulsive purchases on media such as books, video games, or CDs.
Show more- Show sources information
- Show publisher information
- Release date
- October 2018
- Region
- United States
- Survey time period
- September 28 to October 8, 2018
- Number of respondents
- 1,005 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- September 28 to October 8, 2018
- Number of respondents
- 1,005 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account!
Premium Account
Your perfect start with Statista
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$49 / Month *
Corporate Account
Full access
Corporate solution including all features.
* All products require an annual contract.
Prices do not include sales tax.
Prices do not include sales tax.
Leading companies trust Statista:
Related Studies: Available to Download in PDF or PPTX Format
All Information
in one Presentation
Thanksgiving in the U.S.
- 85 page/s
- English
- pptx
- Detailed references
Everything On "Thanksgiving in the U.S." in One Document: Edited and Divided into Handy Chapters. Including Detailed References.
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation
Statistics on "Thanksgiving in the U.S."
- Overview
The most important statistics
- How important is celebrating Thanksgiving to you?Importance of celebrating Thanksgiving among Americans 2018
- Who will you (mainly) be with on Thanksgiving?Main Thanksgiving company of Americans in 2018
- Where will you be celebrating this year's Thanksgiving?Preferred location for celebrating Thanksgiving among Americans 2018
- What does Thanksgiving mean to you personally?Meaning of Thanksgiving to Americans in 2018
- Turkey
The most important statistics
- Total number of turkeys produced in the United States from 1999 to 2017 (in 1,000s)Total number of turkeys produced in the U.S. 1999-2017
- Retail price of turkey (frozen, whole) in the United States from 1995 to 2018 (in U.S. dollars per pound)U.S. retail price of turkey 1995-2018
- What do you think is an appropriate price for a pound of fresh or frozen Thanksgiving turkey?Thanksgiving: appropriate price for a pound of fresh/frozen turkey in the U.S. 2018
- Per capita consumption of turkeys in the United States from 2015 to 2028 (in pounds)**Per capita turkey consumption in the U.S. 2015-2028
- Thanksgiving meal
The most important statistics
- At what time do you serve / take your Thanksgiving meal?Popular Thanksgiving meal times among U.S. consumers 2018
- What will be included in your Thanksgiving dinner?Thanksgiving dinner menu plans among U.S. consumers 2018
- Average price of a ten-person Thanksgiving dinner in the United States from 1990 to 2018 (in U.S. dollars)*Average cost of a Thanksgiving dinner in the U.S. 1990-2018
- Average price of ingredients for a ten-person Thanksgiving dinner in the United States in 2018 (in U.S. dollars)Average cost of ingredients for a Thanksgiving dinner in the U.S. 2018
- How much money do you plan to spend on your Thanksgiving meal per person?Thanksgiving meal: planned spending per person in the U.S. 2017
- Thanksgiving: planned spending on sweets and decorations in the U.S. in 2018Thanksgiving: planned spending on sweets and decorations in the U.S. 2018
- What do you think is an appropriate amount to spend on a Thanksgiving dinner in a restaurant per person?*Thanksgiving dinner: appropriate restaurant spending per person in the U.S. 2017
- Thanksgiving and Black Friday shopping
The most important statistics
- Total expected consumer spending in the United States in 2017, by seasonal event (in billion U.S. dollars)U.S. expected consumer spending by seasonal event 2017
- Likelihood to shop on Thanksgiving among U.S. consumers in 2018, by age groupLikelihood to shop on Thanksgiving among U.S. consumers by age group 2018
- What time do you expect to go to the store on Thanksgiving Day?Brick-and-mortar: Thanksgiving Day's peak shopping hours 2018
- At which of the following retail sources will you likely shop on Black Friday?Leading Black Friday shopping channels among U.S. consumers 2018
- How many different stores do you plan to visit for Black Friday shopping this year?Number of stores U.S. consumers plan to visit on Black Friday 2018
- What time do you plan to begin your shopping in a physical store on Black Friday?Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers 2018
- Which of the following statements describe why you would shop in a store on Black Friday?Leading reasons why U.S. consumers shop in a store on Black Friday 2017
- How high does the expected discount need to be for you to hold off a purchase until Black Friday?Black Friday: expected discount rates among U.S. consumers 2018
- Thanksgiving travel
The most important statistics
- Number of Thanksgiving holiday travelers in the United States from 2005 to 2018 (in millions)*Thanksgiving holiday travelers in the U.S. from 2005 to 2018
- Number of Thanksgiving holiday travelers in the United States from 2013 to 2018, by mode of transport (in millions)*Thanksgiving holiday travelers in the U.S., by mode 2013-2018
- Share of Thanksgiving holiday travelers in the United States in 2018, by mode of transport*Share of Thanksgiving holiday travelers in the U.S. in 2018, by mode
- Busiest U.S. airports at Thanksgiving in 2018, based on scheduled passengers (in 1,000s)*Leading airports for U.S. travelers at Thanksgiving 2018
Discover Statista
Need help with using Statista for your research?
Tutorials and first steps
Further Content: Statistics, Studies, and Topic Pages
Statistics
- Black Friday: items purchased on impulse by U.S. consumers 2017, by community type
- Black Friday: items purchased on impulse by U.S. consumers 2018, by gender
- Black Friday: items purchased on impulse by U.S. consumers 2018, by age group
- Number of stores U.S. consumers plan to visit on Black Friday 2018, by age group
- Number of stores U.S. consumers plan to visit on Black Friday 2018, by gender
- Black Friday/Cyber Monday wish list U.S. 2018, by age group
- Black Friday/Cyber Monday wish list U.S. 2018, by gender
- Black Friday/Cyber Monday wish list U.S. 2017, by community type
- Number of stores U.S. consumers plan to visit on Black Friday 2017, by community type
- Likeliness to shop in a store on Black Friday/Cyber Monday 2016, by gender
- Leading reasons why U.S. consumers shop in a store on Black Friday 2017, by community
- Black Friday: leading store types among U.S. consumers 2017, by gender
- Black Friday: leading store types among U.S. consumers 2017, by community type
- Likeliness to shop in a store on Black Friday/Cyber Monday 2016, by age group
- Likeliness to shop in a store on Black Friday/Cyber Monday 2016, by community type
- Omnichannel retail survey: impulse purchases online and in-store in the UK 2016
- Consumer electronics: market share during Black Friday Spain 2014-2016
- Willingness to pay plastic carrier bag charges in England 2015, by age
- Purchases of counterfeit goods in the United Kingdom (UK) 2013, by age and type
- Mexico: purchase channels after offline research 2014
Studies
- Black Friday e-commerce in Brazil
- Black Friday in the UK
- Thanksgiving weekend shopping in the U.S.
- Popsugar Holiday Shopping Report 2017
- Christmas season in the U.S.
- The 2018 Q4 Holiday Shopping Forecast
- Thanksgiving in the U.S.
- Online shopping events in Latin America
- Holiday season shopping in Canada
- Deloitte - 2018 Holiday Survey of Consumers
- CPA Canada Holiday Spending Study 2018
- Embracing retail disruption: 2018 pre-Thanksgiving pulse survey
- 2017 Deloitte Holiday Survey - Insights
- PayPal Holiday Research 2017
- 2014 Accenture Holiday Shopping Survey - U.S. Results
Statistics on "Thanksgiving in the U.S."
- How important is celebrating Thanksgiving to you?
- Who will you (mainly) be with on Thanksgiving?
- Where will you be celebrating this year's Thanksgiving?
- What does Thanksgiving mean to you personally?
- Total number of turkeys produced in the United States from 1999 to 2017 (in 1,000s)
- Retail price of turkey (frozen, whole) in the United States from 1995 to 2018 (in U.S. dollars per pound)
- What do you think is an appropriate price for a pound of fresh or frozen Thanksgiving turkey?
- Per capita consumption of turkeys in the United States from 2015 to 2028 (in pounds)**
- At what time do you serve / take your Thanksgiving meal?
- What will be included in your Thanksgiving dinner?
- Average price of a ten-person Thanksgiving dinner in the United States from 1990 to 2018 (in U.S. dollars)*
- Average price of ingredients for a ten-person Thanksgiving dinner in the United States in 2018 (in U.S. dollars)
- How much money do you plan to spend on your Thanksgiving meal per person?
- Thanksgiving: planned spending on sweets and decorations in the U.S. in 2018
- What do you think is an appropriate amount to spend on a Thanksgiving dinner in a restaurant per person?*
- Total expected consumer spending in the United States in 2017, by seasonal event (in billion U.S. dollars)
- Likelihood to shop on Thanksgiving among U.S. consumers in 2018, by age group
- What time do you expect to go to the store on Thanksgiving Day?
- At which of the following retail sources will you likely shop on Black Friday?
- How many different stores do you plan to visit for Black Friday shopping this year?
- What time do you plan to begin your shopping in a physical store on Black Friday?
- Which of the following statements describe why you would shop in a store on Black Friday?
- How high does the expected discount need to be for you to hold off a purchase until Black Friday?
- What is your impression: Did the Black Friday offers get better or worse in the past 2-3 years?
- How will your total spending most likely compare with last year's Black Friday spending?
- Are you using the Black Friday/Cyber Monday promotions to make a purchase on which you have held off?
- When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
- Number of Thanksgiving holiday travelers in the United States from 2005 to 2018 (in millions)*
- Number of Thanksgiving holiday travelers in the United States from 2013 to 2018, by mode of transport (in millions)*
- Share of Thanksgiving holiday travelers in the United States in 2018, by mode of transport*
- Busiest U.S. airports at Thanksgiving in 2018, based on scheduled passengers (in 1,000s)*
- Black Friday: items purchased on impulse by U.S. consumers in 2017, by community type
- Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender
- Black Friday: items purchased on impulse by U.S. consumers in 2018, by age group
- Number of stores U.S. consumers plan to visit on Black Friday 2018, by age group
- Number of stores U.S. consumers plan to visit on Black Friday 2018, by gender
- Black Friday/Cyber Monday wish list U.S. 2018, by age group
- Black Friday/Cyber Monday wish list U.S. 2018, by gender
- Black Friday/Cyber Monday wish list U.S. 2017, by community type
- Number of stores U.S. consumers plan to visit on Black Friday 2017, by community type
- Likeliness to shop in a physical store on Black Friday/Cyber Monday among U.S. consumers in 2016, by gender
- Leading reasons why U.S. consumers shop in a store on Black Friday in 2017, by community type
- Black Friday: leading store types among U.S. consumers in 2017, by gender
- Black Friday: leading store types among U.S. consumers in 2017, by community type
- Likeliness to shop in a physical store on Black Friday/Cyber Monday among U.S. consumers in 2016, by age group
- Likeliness to shop in a physical store on Black Friday/Cyber Monday among U.S. consumers in 2016, by community type
- Did you buy any products which were on impulse or store recommendation?
- Market share of the consumer electronic products segment during Black Friday in Spain from 2014 to 2016
- Share of adults willing to pay new plastic carrier bag charges in England from October 2015, by age*
- Percentage of consumers who sometimes buy counterfeits in the United Kingdom (UK) as of August 2013, by product category (split by age)
- After researching offline, where did you make your purchase?
Statista Accounts:
Access All Statistics. Starting from $588 / Year
Related topics
About Statista
Statista offers dossiers and reports on over 170 industries. With Statista you are always able to make informed decisions and boost your work efficiency.
Internet & Telecommunications
- Social Media
- E-Commerce
- Online Video & Entertainment
- Advertising & Marketing
Consumer Goods & FMCG
- Alcoholic Beverages
- Cleaning Products
- Cosmetics & Personal Care
- Food & Nutrition
Retail & Trade
- Health & Hygiene
- International Trade
- Shopping Behavior
- Sports & Leisure
Travel, Tourism & Hospitality
- Business Travel
- Leisure Travel
- Accomodation
- Restaurants
Society
- Demographics
- Economy
- Education & Science
- Politics & Government
Transportation & Logistics
- Aviation
- Rail Transport
- Vehicles & Road Traffic
- Water Transport
Save statistic in .XLS format
You can only download this statistic as a Premium user.
Save statistic in .PNG format
You can only download this statistic as a Premium user.
Save statistic in .PDF format
You can only download this statistic as a Premium user.
Show source references
As a Premium user you get access to the detailed source references and background information about this statistic.
Show details about this statistic
As a Premium user you get access to background information and details about the release of this statistic.
Bookmark statistics
As soon as this statistic is updated, you will immediately be notified via e-mail.
Change statistics options
You need at least a Premium Account to use this feature.
Exclusive Corporate feature
This feature is limited to our corporate solutions.
Please contact us to get started with full access to dossiers, forecasts, studies and international data.
Corporate Account
We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.