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Black Friday: items purchased on impulse by U.S. consumers 2018

Published by
Alexander Kunst,
Sep 3, 2019
This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 29 percent of the respondents said that they made impulsive purchases on media such as books, video games, or CDs.

When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?

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Source

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Release date

October 2018

Region

United States

Survey time period

September 28 to October 8, 2018

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Multiple answers were possible.

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