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Black Friday: items purchased on impulse by U.S. consumers 2018
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Black Friday: items purchased on impulse by U.S. consumers 2018
When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 29 percent of the respondents said that they made impulsive purchases on media such as books, video games, or CDs.
When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
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Description
Source
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- Release date
- October 2018
- Region
- United States
- Survey time period
- September 28 to October 8, 2018
- Number of respondents
- 1,005 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
Source
- Show sources information
- Show publisher information
- Release date
- October 2018
More information
- Region
- United States
- Survey time period
- September 28 to October 8, 2018
- Number of respondents
- 1,005 respondents
- Age group
- 18 years and older
- Method of interview
- Online survey
- Supplementary notes
- Multiple answers were possible.
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- Thanksgiving weekend overview
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- In-store shopping days on Thanksgiving weekend in the United States in 2019, by dayBrick-and-mortar: Thanksgiving weekend's peak shopping days 2019
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- Expected spending on Thanksgiving weekend in the United States as of November 2019, by generation (in U.S. dollars)U.S. Thanksgiving weekend planned spending by generation 2019
- What will you shop for during Black Friday/Cyber Monday sales?Products U.S. consumers plan to purchase on Thanksgiving weekend 2019
- What's the lowest discount you would accept before buying coveted items on Thanksgiving/Black Friday/Cyber Monday?Thanksgiving weekend discounts U.S. consumers would accept before purchasing 2019
- Thanksgiving Day
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- Black Friday
- Share of consumers who plan to do most of their shopping on Black Friday in the United States from 2015 to 2019*Share of U.S. consumers shopping on Black Friday 2015-2019
- At which of the following retail sources will you likely shop on Black Friday?Leading Black Friday shopping channels among U.S. consumers 2018
- What time do you plan to begin your shopping in a physical store on Black Friday?Brick-and-mortar: Black Friday's peak shopping hours among U.S. consumers 2018
- How many different stores do you plan to visit for Black Friday shopping this year?Number of stores U.S. consumers plan to visit on Black Friday 2018
- When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?Black Friday: items purchased on impulse by U.S. consumers 2018
- How will your total spending most likely compare with last year's Black Friday spending?Black Friday 2018: U.S. consumer spending plans compared to the past year
- Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of July 2019Why U.S. shoppers do not plan to go to physical stores on Black Friday 2019
- Cyber Monday
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- Average online order value among online shoppers in the United States on Cyber Monday in 2018, by device (in U.S. dollars)Cyber Monday: average online order value in the U.S. 2018, by device
- Online shopping conversion rate in the United States on Cyber Monday 2018, by deviceCyber Monday: online shopping conversion rate in the U.S. 2018
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- When do you expect to get the best deals for clothes?U.S. shopping holidays: best deals for clothes 2018
- When do you expect to get the best deals for shoes?U.S. shopping holidays: best deals for shoes 2018
- When do you expect to get the best deals for jewelry and watches?U.S. shopping holidays: best deals for jewelry and watches 2018
- When do you expect to get the best deals for toys?U.S. shopping holidays: best deals for toys 2018
- When do you expect to get the best deals for DIY and home improvement products?U.S. shopping holidays: best deals for DIY and home improvement products 2018
- When do you expect to get the best deals for consumer electronics?U.S. shopping holidays: best deals for consumer electronics 2018
- Black Friday: items purchased on impulse by U.S. consumers 2018, by age group
- Black Friday: items purchased on impulse by U.S. consumers 2017, by community type
- Black Friday: items purchased on impulse by U.S. consumers 2018, by gender
- Number of stores U.S. consumers plan to visit on Black Friday 2018, by gender
- Number of stores U.S. consumers plan to visit on Black Friday 2017, by community type
- Black Friday/Cyber Monday wish list U.S. 2018, by age group
- Black Friday/Cyber Monday wish list U.S. 2018, by gender
- Black Friday/Cyber Monday wish list U.S. 2017, by community type
- Number of stores U.S. consumers plan to visit on Black Friday 2018, by age group
- Black Friday: leading store types among U.S. consumers 2017, by community type
- Likeliness to shop in a store on Black Friday/Cyber Monday 2016, by gender
- Likeliness to shop in a store on Black Friday/Cyber Monday 2016, by community type
- Likeliness to shop in a store on Black Friday/Cyber Monday 2016, by age group
- Black Friday: leading store types among U.S. consumers 2017, by gender
- Black Friday: leading store types among U.S. consumers 2017, by age group
- U.S. consumer online and in-store Black Friday shopping 2016
- U.S. holiday shopping webrooming frequency 2015
- Omnichannel retail survey: impulse purchases online and in-store in the UK 2016
- Intentions for expenditure on fireworks in Denmark 2016, by average amount
- Estonia: time spent on pre-purchase product research 2015
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