Black Friday: items purchased on impulse by U.S. consumers 2018, by gender

This statistic shows the results of a survey conducted in the United States in October 2018. U.S. consumers were asked which items they purchased on impulse while shopping on Black Friday. During the survey, 37 percent of the female respondents said that they made impulsive purchases on apparel or footwear.

Black Friday: items purchased on impulse by U.S. consumers in 2018, by gender

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Source

Release date

October 2018

Region

United States

Survey time period

September 28 to October 8, 2018

Number of respondents

1,005 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

The original question was phrased as follows: When shopping on Black Friday, which of the following product categories would you make impulsive purchases from if you came across a good offer?
Multiple answers were possible.

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