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Shopping: purchase decision for clothing guided by retailer UK 2015

This survey was aimed at assessing the influence on the purchase decision by personalized brand advertisement by posing the question "If a clothing retailer or brand showed you only items that it knew would fit you the way you like, would that help you to choose?" Among the total population of the survey, the majority, accounting for 78 percent, stated it would support them in their decision.

Would it help you to choose a clothing if the retailer only showed you items they know you like?

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Release date

August 2016


United Kingdom

Survey time period

August 2015

Number of respondents

2,005 respondents

Age group

18 years and older

Special properties

Nationally representative sample

Method of interview

Online interview

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Statistics on "Clothing stores in the UK (Kantar Media TGI)"

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