Shopping: reward for sharing personal data with retailer while shopping UK 2015

What would you second most like to see in return for sharing information about yourself with a clothing retailer?

by Statista Research Department, last edited Aug 1, 2016
Shopping: reward for sharing personal data with retailer while shopping UK 2015 This survey was conducted to assess what kind of reward consumers would second most like to receive for sharing their personal data with clothing retailers in the United Kingdom (UK) in the year 2015 by asking "Thinking about the experience of buying clothes, select from the following list the thing that you would second most like to see in return for sharing information about yourself?" Displaying clothes they like and that will fit them were most commonly mentioned, accounting for 19 percent.
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What would you second most like to see in return for sharing information about yourself with a clothing retailer?

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Total Males Females
Show me only clothes that I like and that will fit me.19%22%17%
Offers and discounts specific to me17%16%17%
Automatically tell me whether the size that fits me correctly is ‘in stock’16%17%16%
Suggestions of alternative, similar items if an item I want is not available11%10%12%
Suggestions of new products that I might like based on my personal preferences10%10%11%
Show me all garments but tell me if any given item will fit me, based on my personal preferences10%9%10%
VIP access to clothes pre-launch / sale10%8%11%
Individualised marketing, such as emails and catalogues that are based on my style and fit preferences7%9%6%
Total Males Females
Show me only clothes that I like and that will fit me.19%22%17%
Offers and discounts specific to me17%16%17%
Automatically tell me whether the size that fits me correctly is ‘in stock’16%17%16%
Suggestions of alternative, similar items if an item I want is not available11%10%12%
Suggestions of new products that I might like based on my personal preferences10%10%11%
Show me all garments but tell me if any given item will fit me, based on my personal preferences10%9%10%
VIP access to clothes pre-launch / sale10%8%11%
Individualised marketing, such as emails and catalogues that are based on my style and fit preferences7%9%6%
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by Statista Research Department, last edited Aug 1, 2016
This survey was conducted to assess what kind of reward consumers would second most like to receive for sharing their personal data with clothing retailers in the United Kingdom (UK) in the year 2015 by asking "Thinking about the experience of buying clothes, select from the following list the thing that you would second most like to see in return for sharing information about yourself?" Displaying clothes they like and that will fit them were most commonly mentioned, accounting for 19 percent.
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