Shopping: reward for sharing personal data with retailer while shopping UK 2015
This survey was conducted to assess what kind of reward consumers would second most like to receive for sharing their personal data with clothing retailers in the United Kingdom (UK) in the year 2015 by asking "Thinking about the experience of buying clothes, select from the following list the thing that you would second most like to see in return for sharing information about yourself?" Displaying clothes they like and that will fit them were most commonly mentioned, accounting for 19 percent.