Shopping: reward for sharing personal data with retailer while shopping UK 2015

This survey was conducted to assess what kind of reward consumers would second most like to receive for sharing their personal data with clothing retailers in the United Kingdom (UK) in the year 2015 by asking "Thinking about the experience of buying clothes, select from the following list the thing that you would second most like to see in return for sharing information about yourself?" Displaying clothes they like and that will fit them were most commonly mentioned, accounting for 19 percent.

What would you second most like to see in return for sharing information about yourself with a clothing retailer?

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Sources

Release date

August 2016

Region

United Kingdom

Survey time period

August 2015

Number of respondents

2,005 respondents

Age group

18 years and older

Special properties

Nationally representative sample

Method of interview

Online interview

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Statistics on "Clothing stores in the UK (Kantar Media TGI)"

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