Shopping: reasons for unwillingness to share personal information UK 2015

Which reason most closely explains why you are unwilling to share personal data with a clothing retailer?

by Statista Research Department, last edited Aug 1, 2016
Shopping: reasons for unwillingness to share personal information UK 2015 This survey was conducted to assess the reasons why consumers were not willing to share personal data with clothing retailers in the United Kingdom (UK) in the year 2015. The majority of surveyed shoppers, accumulating to 28 percent, reported they wouldn´t understand how knowing about personal data is relevant to their shopping experience.
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Which reason most closely explains why you are unwilling to share personal data with a clothing retailer?

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Total18-2425-3435-4445-5455-6465+
I don’t see how knowing it is relevant to my clothes shopping experience28%31%25%23%29%29%32%
A retailer might pass that information to third parties16%5%10%13%20%22%24%
It’s creepy for a business to want to know that much about me15%24%19%18%16%19%19%
It’s too private, even if it might help provide a better experience12%18%15%16%10%7%7%
A retailer might use the information to increase their prices for me5%8%11%6%5%7%4%
None of the above4%2%5%5%5%2%2%
Total18-2425-3435-4445-5455-6465+
I don’t see how knowing it is relevant to my clothes shopping experience28%31%25%23%29%29%32%
A retailer might pass that information to third parties16%5%10%13%20%22%24%
It’s creepy for a business to want to know that much about me15%24%19%18%16%19%19%
It’s too private, even if it might help provide a better experience12%18%15%16%10%7%7%
A retailer might use the information to increase their prices for me5%8%11%6%5%7%4%
None of the above4%2%5%5%5%2%2%
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by Statista Research Department, last edited Aug 1, 2016
This survey was conducted to assess the reasons why consumers were not willing to share personal data with clothing retailers in the United Kingdom (UK) in the year 2015. The majority of surveyed shoppers, accumulating to 28 percent, reported they wouldn´t understand how knowing about personal data is relevant to their shopping experience.
Show more
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