UK: SMEs' views on the impact of search results position on sales 2016

This statistic displays the findings of a survey on the perceptions among small and medium enterprises (SMEs) of the impact of the search results position on their sales in the United Kingdom (UK) in April 2016. During the survey period, it was found that 31 percent of responding SMEs totally agreed that their position in the search results had a significant impact on their sales.

To what extent you agree or disagree with each of the following statements about search engines: "Your position in the search results has a significant impact on your sales"

Characteristic	Share of responding small and medium enterprises
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Release date

June 2016

More information

Region

United Kingdom

Survey time period

April 13, 2016 to April 22, 2016

Number of respondents

500 respondents

Special properties

companies employing 1 to 250 employees in the retail and services.

Method of interview

Computer-assisted telephone interviews (CATI)

Supplementary notes

SME: small and medium enterprises.
The original survey questions was phrased as follows: "Please tell me to what extent you agree or disagree with each of the following statements about search engines. This includes general and specialist search engines or search engines which are integrated in marketplaces:
Your position in the search results has a significant impact on your sales (%)"

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