Change of consumer trust in advertising in the United Kingdom (UK) 2015, by format

This statistic shows the results of a survey on the change of consumer trust in different forms of advertising in the United Kingdom (UK) in 2015 on 2013. The survey found that consumer trust in editorial content declined by eight percent between 2013 and 2015.

Change of consumer trust in advertising in the United Kingdom (UK) in 2015 on 2013, by format

Change in consumer trust
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Source

Release date

September 2015

Region

United Kingdom

Survey time period

February 23 to March 13, 2015

Number of respondents

30,000*

Method of interview

Online survey

Supplementary notes

* More than 30,000 people were interviewed worldwide. The study does not provide a separate number for the UK only.

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