Department store brand competitiveness index in South Korea 2017

This statistic shows the National Brand Competitiveness Index of department store brands in South Korea in 2017. During the measured period, Lotte department store ranked the first, with the brand competitiveness index 78 out of 100.

National Brand Competitiveness Index of department store brands in South Korea in 2017

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Source

Release date

February 2018

Region

South Korea

Survey time period

2017

Supplementary notes

Korea Productivity Center defines the National Brand Competitiveness Index as an "index of brand competitiveness measured and quantified as a weighted sum of brand awareness, image, and relationship formed through marketing activities conducted by enterprises."

The source does not provide an exact publication date. Date given here is the day of data access.

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Statistics on "Department Stores in the United Kingdom (UK)"

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