Brazil: most popular mobile apps among children 2023, by age group

Published by
Tiago Bianchi,
Nov 23, 2023
As of September 2023, YouTube, WhatsApp, YouTube Kids and TikTok were the most used apps by children of various age groups in Brazil. YouTube's mainstream version was the most popular platform among children between seven and 12 years old, with its YouTube Kids spin-off being used by more than 60 percent of children with ages younger than one year old to six years old. Meanwhile, WhatsApp is gradually more popular among older age groups, coming from 11 percent usage rate among the youngest children to 88 percent among those aged between 13 to 16 years old.

Most popular mobile apps among children in Brazil in September 2023, by age group

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Release date

October 2023

Region

Brazil

Survey time period

September 6 to 25, 2023

Number of respondents

1,617 respondents

Age group

0-16 years

Special properties

parents of children or teenagers who own a smartphone or have it borrowed from their responsible adult

Method of interview

Online survey

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Statistics on " WhatsApp in Brazil "

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Other statistics that may interest you WhatsApp in Brazil

Overview

5

Benchmark

6

Competitors

8

App performance

7

Audiences

7

Usage

7

Spotlight: WhatsApp marketing in Brazil

8

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Topics

WhatsApp in BrazilSocial media usage in BrazilWhatsAppInternet usage in BrazilE-commerce in Brazil
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