Reach of public transport posters in the Netherlands 2016, by location

This statistic shows the biweekly media reach of public transport out-of-home posters in the Netherlands, by public transport location and shape. As of 2016, roughly 705,000 individuals per two weeks were reached by a landscape shaped poster on a metro station in Rotterdam.

Biweekly media reach* of public transport out-of-home posters in the Netherlands in 2016, by public transport location and poster shape

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Supplementary notes

* The source defines the media reach for two weeks as follows: "the screen audience or the number of consumers whom actually is present within the screen zone and looks at the digital area".

** The source specifies the following locations:
Metro stations Amsterdam posters: "Centraal, Waterlooplein, Wibautstraat, Nieuwmarkt, Weesperplein, Lelylaan, Zuid en RAI".
Metro stations Rotterdam posters: "Beurs, Centraal, Zuidplein, Dijkzicht, Schiedam, Wilhelminaplein en Kralingse Zoom".
Metro stations Rotterdam posters landscape shape: "Blaak, Schiedam en Beurs".

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