According to a survey conducted in selected countries in Latin America between July 2017 and June 2018, out-of-home media reached 98.5 percent of Colombian respondents. Outdoor media reached 87 percent of Brazilians in that same time period.
Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2018
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Grupo de Mídia São Paulo. (June 29, 2019). Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2018 [Graph]. In Statista. Retrieved March 04, 2021, from https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/
Grupo de Mídia São Paulo. "Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2018." Chart. June 29, 2019. Statista. Accessed March 04, 2021. https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/
Grupo de Mídia São Paulo. (2019). Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2018. Statista. Statista Inc.. Accessed: March 04, 2021. https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/
Grupo de Mídia São Paulo. "Weekly Out-of-home (Ooh) Media Reach in Selected Countries in Latin America in 2018." Statista, Statista Inc., 29 Jun 2019, https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/
Grupo de Mídia São Paulo, Weekly out-of-home (OOH) media reach in selected countries in Latin America in 2018 Statista, https://www.statista.com/statistics/275991/out-of-home-media-penetration-in-latin-america/ (last visited March 04, 2021)