North America: planned changes in e-mail marketing strategies 2016-2018

This statistic provides information on planned changes in e-mail marketing strategies in North America as of September 2016. During the survey period, 52 percent of respondents from the United States and Canada stated that there were planning to better personalize subject lines to drive opens over the coming 12 to 24 months.

Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018

Share of respondents
Exclusive Premium statistic

You need a Premium Account for unlimited access.

  • Full access to 1m statistics

  • Incl. source references

  • Available to download in PNG, PDF, XLS format

Premium Account

only $59 / month *
*Duration: 12 months, billed annually, single license

Access to this and all other statistics on 80,000 topics from

$708 / Year

Show detailed source information?
Register for free
Already a member?
Log in

Release date

January 2017


Canada, United States

Survey time period

September 2016

Number of respondents

200 consumers and 100 retail executives

Supplementary notes

Question: How do you plan to refine and improve e-mail strategies over the next 12 to 24 months?

Statista Accounts: Access All Statistics. Starting from $708 / Year
Basic Account
Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account
Your perfect start with Statista
  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$59 / Month *

Corporate Account
Full access

Corporate solution including all features.

* All products require an annual contract.
   Prices do not include sales tax.

Statistics on "Marketing personalization"

Further Content: You might find this interesting as well

Statista Accounts: Access All Statistics. Starting from $708 / Year
Learn more about how Statista can support your business.