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North America: planned changes in e-mail marketing strategies 2016-2018

Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018

North America: planned changes in e-mail marketing strategies 2016-2018 This statistic provides information on planned changes in e-mail marketing strategies in North America as of September 2016. During the survey period, 52 percent of respondents from the United States and Canada stated that there were planning to better personalize subject lines to drive opens over the coming 12 to 24 months.
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Planned changes in e-mail marketing strategies according to retailers in North America between 2016 and 2018

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Description

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This statistic provides information on planned changes in e-mail marketing strategies in North America as of September 2016. During the survey period, 52 percent of respondents from the United States and Canada stated that there were planning to better personalize subject lines to drive opens over the coming 12 to 24 months.
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Release date
January 2017
Region
Canada, United States
Survey time period
September 2016
Number of respondents
200 consumers and 100 retail executives
Supplementary notes
Question: How do you plan to refine and improve e-mail strategies over the next 12 to 24 months?
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