In 2019, around 60.8 percent of the revenue generated from digital advertising in New Zealand was attributed to the search format. While social media accounted for the lowest share, growth in this segment was the highest compared to the previous year.
Distribution of digital advertising spending in New Zealand in 2019, by format
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IAB (U.S.). (February 20, 2020). Distribution of digital advertising spending in New Zealand in 2019, by format [Graph]. In Statista. Retrieved October 12, 2024, from https://www.statista.com/statistics/691628/digital-ad-spend-format-share-new-zealand/
IAB (U.S.). "Distribution of digital advertising spending in New Zealand in 2019, by format." Chart. February 20, 2020. Statista. Accessed October 12, 2024. https://www.statista.com/statistics/691628/digital-ad-spend-format-share-new-zealand/
IAB (U.S.). (2020). Distribution of digital advertising spending in New Zealand in 2019, by format. Statista. Statista Inc.. Accessed: October 12, 2024. https://www.statista.com/statistics/691628/digital-ad-spend-format-share-new-zealand/
IAB (U.S.). "Distribution of Digital Advertising Spending in New Zealand in 2019, by Format." Statista, Statista Inc., 20 Feb 2020, https://www.statista.com/statistics/691628/digital-ad-spend-format-share-new-zealand/
IAB (U.S.), Distribution of digital advertising spending in New Zealand in 2019, by format Statista, https://www.statista.com/statistics/691628/digital-ad-spend-format-share-new-zealand/ (last visited October 12, 2024)
Distribution of digital advertising spending in New Zealand in 2019, by format [Graph], IAB (U.S.), February 20, 2020. [Online]. Available: https://www.statista.com/statistics/691628/digital-ad-spend-format-share-new-zealand/