Premium
Premium statistics

Industry-specific and extensively researched technical data (partially from exclusive partnerships).

A paid subscription is required for full access.

Digital advertising spending in Western Europe from 2015 to 2020 (in billion U.S. dollars)

Exclusive Premium Statistic

Western Europe: digital ad spend 2015-2020 This graph shows digital ad spending in Western Europe in 2015 with forecast until 2020. The spending is expected to amount to 37.9 billion U.S. dollars in 2017, up from 32.1 billion in 2015. The European country where digital made the largest share of the total ad spend in 2015 was Sweden with 49 percent, followed by Denmark and the United Kingdom. Fastest growth rates were reported in Croatia, Montenegro and Turkey.
Show more
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Spending in billion U.S. dollars
--
--
--
--
--
--
Spending in billion U.S. dollars
--
--
--
--
--
--
Exclusive Premium statistic

Get a Premium Account for unrestrained access.
Benefits of our Premium membership:

  • Access to all Premium statistics
  • Download as XLS, PNG and PDF
  • Detailed source and background information
Premium Account
$49 per month*
(billed annually)
*Single license

Access to this and all other statistics on 80,000 topics from

$588 / Year

View price details

Download Settings Share
Chart type
Datalabels
Share on Social Media
Download started
Please be patient - this may take a moment
Description Source More information
This graph shows digital ad spending in Western Europe in 2015 with forecast until 2020. The spending is expected to amount to 37.9 billion U.S. dollars in 2017, up from 32.1 billion in 2015. The European country where digital made the largest share of the total ad spend in 2015 was Sweden with 49 percent, followed by Denmark and the United Kingdom. Fastest growth rates were reported in Croatia, Montenegro and Turkey.
Show more
Release date
October 2016
Region
Europe
Survey time period
2015
Special properties
includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising
Supplementary notes
* Forecast.

More information

Statista Accounts: Access All Statistics. Starting from $588 / Year

Basic Account

Get to know the platform

You only have access to basic statistics.
This statistic is not included in your account!

Premium Account

Your perfect start with Statista

  • Instant access to 1m statistics
  • Download in XLS, PDF & PNG format
  • Detailed references

$49 / Month *

Corporate Account

Full access

Corporate solution including all features.

Send request

* All products require an annual contract.
   Prices do not include sales tax
   (New York residents only).
Leading companies trust Statista:

Related Studies: Available to Download in PDF or PPTX Format

Advertising in Europe

All Information
in one Presentation

Advertising in Europe

Everything On "Advertising in Europe" in One Document: Edited and Divided into Handy Chapters. Including Detailed References.

Other Reports & Dossiers
I think of Statista as Google for researchers. Statista provides you with the information you search for right away.
Dr. Horst Stipp

Dr. Horst Stipp
EVP, Research & Innovation, Advertising Research Foundation

Statistics on "Advertising in Europe"

  • Market Overview
  • Leading Advertisers
  • Traditional Media
The most important statistics
  • Digital Media
The most important statistics
  • Leading Markets
The most important statistics
Need help with using Statista for your research? Tutorials and first steps

Further Content: Statistics, Studies, and Topic Pages

Statistics on the topic

Topics

About Statista

Learn more about how Statista can support your business.

Request webinar
Do you have any questions about our business solutions?

We provide you with detailed information about our Corporate Account.

1 News

We use cookies to personalize contents and ads, offer social media features, and analyze access to our website. In your browser settings you can configure or disable this, respectively, and can delete any already placed cookies. For details, please see your browser’s Help section (by pressing F1). Please see our privacy statement for details about how we use data.