Western Europe: digital ad spend 2015-2020

This graph shows digital ad spending in Western Europe in 2015 with forecast until 2020. The spending is expected to amount to 37.9 billion U.S. dollars in 2017, up from 32.1 billion in 2015. The European country where digital made the largest share of the total ad spend in 2015 was Sweden with 49 percent, followed by Denmark and the United Kingdom. Fastest growth rates were reported in Croatia, Montenegro and Turkey.

Digital advertising spending in Western Europe from 2015 to 2020

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Source

Release date

October 2016

Region

Europe

Survey time period

2015

Special properties

includes advertising that appears on desktop and laptop computers as well as mobile phones, tablets and other internet-connected devices, and includes all the various formats of advertising on those platforms; excludes SMS, MMS and P2P messaging-based advertising

Supplementary notes

* Forecast.

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