About This Statistic
This graph shows digital ad spending in Western Europe in 2015 with forecast until 2020. The spending is expected to amount to 37.9 billion U.S. dollars in 2017, up from 32.1 billion in 2015. The European country where digital made the largest share of the total ad spend in 2015 was Sweden with 49 percent, followed by Denmark and the United Kingdom. Fastest growth rates were reported in Croatia, Montenegro and Turkey.