Digital marketing instruments used by companies in Russia 2022

Published by Statista Research Department, Feb 28, 2023
When asked about for which instruments they planned to allocate their digital marketing and advertising budget in 2022, Russian marketing specialists stated that context ads would occupy over 31 percent of their digital spending on average. Media buying would account for the second largest share, at around 17 percent.

Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022

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Release date

December 2021

Region

Russia

Survey time period

September 2021

Number of respondents

967 respondents

Special properties

marketing specialists from 786 companies

Supplementary notes

SERM refers to Search Engine Reputation Management.
OLV refers to Online Video.

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Statistics on " Digital advertising in Russia "

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