Digital marketing instruments used by companies in Russia 2022

Published by Statista Research Department, Feb 28, 2023
When asked about for which instruments they planned to allocate their digital marketing and advertising budget in 2022, Russian marketing specialists stated that context ads would occupy over 31 percent of their digital spending on average. Media buying would account for the second largest share, at around 17 percent.

Share of selected instruments in planned digital marketing and advertising budget in Russia in 2022

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Sources

Use Ask Statista Research Service

Release date

December 2021

Region

Russia

Survey time period

September 2021

Number of respondents

967 respondents

Special properties

marketing specialists from 786 companies

Supplementary notes

SERM refers to Search Engine Reputation Management.
OLV refers to Online Video.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Digital advertising in Russia "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Digital advertising in Russia

Global market overview

5

Russian market overview

8

Display advertising

5

Social media advertising

3

Other formats

4

Advertisers & platforms

5

Consumer behavior

4

Further related statistics

19

Further Content: You might find this interesting as well

Statistics

Topics

Digital advertising in RussiaDigital retail media advertising in EuropeMobile advertising and marketing in EuropeVideo advertising and marketing worldwideAdvertising in Poland
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.