This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2019, broken down by type. The survey found that 72 percent of respondents stated that they used ad blockers such as Adblock or Adguard, whereas nine percent of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type
This question was phrased by the source as follows: "Which, if any, of the following software do you currently use on any of your devices to block adverts? Please select all that apply."
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Statistics on "Digital advertising in the United Kingdom (UK)"
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IAB UK. (March 29, 2019). Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type [Graph]. In Statista. Retrieved February 23, 2020, from https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK. "Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type." Chart. March 29, 2019. Statista. Accessed February 23, 2020. https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK. (2019). Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type. Statista. Statista Inc.. Accessed: February 23, 2020. https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK. "Share of Respondents That Used Ad Blocking Software in The United Kingdom (Uk) as of February 2019, by Type." Statista, Statista Inc., 29 Mar 2019, https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK, Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type Statista, https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/ (last visited February 23, 2020)
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