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Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type

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Usage of ad blocking software in the United Kingdom (UK) 2017, by type This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2017, broken down by type. The survey found that 53 percent of respondents stated that they used Adblock Plus, whereas a third of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.
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Share of respondents
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Share of respondents
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Description Source More information
This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2017, broken down by type. The survey found that 53 percent of respondents stated that they used Adblock Plus, whereas a third of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.
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Release date
March 2017
Region
United Kingdom
Survey time period
February 1-2, 2017
Age group
18 years and older
Special properties
internet users
Method of interview
Online survey
Supplementary notes
This question was phrased by the source as follows: "Which, if any, of the following software do you currently use on any of your devices to block adverts? Please select all that apply."

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