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Usage of ad blocking software in the United Kingdom (UK) 2017, by type
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Usage of ad blocking software in the United Kingdom (UK) 2017, by type
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type
This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2017, broken down by type. The survey found that 53 percent of respondents stated that they used Adblock Plus, whereas a third of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type
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Description
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This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2017, broken down by type. The survey found that 53 percent of respondents stated that they used Adblock Plus, whereas a third of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.
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- Show publisher information
- Release date
- March 2017
- Region
- United Kingdom
- Survey time period
- February 1-2, 2017
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- This question was phrased by the source as follows: "Which, if any, of the following software do you currently use on any of your devices to block adverts? Please select all that apply."
Source
- Show sources information
- Show publisher information
- Release date
- March 2017
More information
- Region
- United Kingdom
- Survey time period
- February 1-2, 2017
- Age group
- 18 years and older
- Special properties
- internet users
- Method of interview
- Online survey
- Supplementary notes
- This question was phrased by the source as follows: "Which, if any, of the following software do you currently use on any of your devices to block adverts? Please select all that apply."
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Statistics on "Digital advertising in the United Kingdom (UK)"
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- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)Online ads: video completion and click through rates UK 2017, by device
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)Online ads: video completion and click through rates United Kingdom (UK) 2017, by age
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*Display advertising click-through rate in the United Kingdom 2016, by product type
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The most important statistics
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- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographicUsage of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by typeUsage of ad blocking software in the United Kingdom (UK) 2017, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2017Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2017
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Statistics
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- Downloading of ad blocking software in the United Kingdom (UK) 2016-2017
- Downloading of ad blocking software in the United Kingdom (UK) 2017, by demographic
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- Share of internet users using adblock software in Spain Q2 2014-Q2 2015
- Adblocking: number of users 2013-2015, by browser
- Leading reasons for ad blocking usage in Canada 2015
- Share of internet users using adblock software in Portugal Q2 2014-Q2 2015
- Share of internet users using adblock software in Greece Q2 2014-Q2 2015
- Share of internet users using adblock software in Europe Q2 2015
- Ad blocker usage in Denmark 2018, by device
- Ad blocking software usage in Australia 2017 by generation
- Most popular iOS ad blockers in Germany 2018
- Digital share of advertising spending in Germany 2008-2015
- Reasons for whitelisting websites from ad blocking in Norway 2018
- EU27: export value of crude rubber from the United Kingdom (UK) 2010-2014
Studies
- Ad blocking
- Digital advertising in the U.S.
- Digital advertising in Europe
- Digital advertising in Canada
- Digital advertising formats in the U.S.
- Digital advertising in the United Kingdom (UK)
- E-mail marketing in the United Kingdom (UK)
- Advertising in Turkey
- Programmatic advertising
- Ad Blocking: Who Blocks Ads, Why, and How to Win Them Back
- IAB Report on 2017 Digital Advertising Spend
- Banner advertising in the United Kingdom
- Direct Impact: How TV Drives Outcomes for Direct-Disruptor Brands
- Internet Advertising Revenue Report 2017
- What is an untrustworthy supply chain costing the US digital advertising industry?
Statistics on "Digital advertising in the United Kingdom (UK)"
- Digital advertising spending in the United Kingdom (UK) from 2007 to 2019 (in million GBP)
- Digital advertising expenditure in the United Kingdom (UK) from 2008 to 2017, by format (in million GBP)
- Digital advertising revenue in the United Kingdom (UK) from 2016 to 2022, by mobile and desktop (in million U.S. dollars)
- Share of advertising spending going on digital advertising in France, the UK and Germany from 2014 to 2016
- Digital publisher advertising revenue growth in the United Kingdom (UK) in 4th quarter 2017 vs. 4th quarter 2016, by format
- Leading spending industry sectors on digital display advertising in the United Kingdom (UK) in first half 2016, ranked by share of spending*
- Paid digital advertising methods ranked by effectiveness according to marketers in the United Kingdom (UK) in 2016
- Facebook's advertising revenue worldwide from 2009 to 2018 (in million U.S. dollars)
- Facebook's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Worldwide net digital advertising revenues of Google from 2014 to 2018 (in billion U.S. dollars)
- Google's digital advertising revenue in the United Kingdom (UK) from 2011 to 2019 (in million GBP)
- Ranking of digital and specialist advertising agencies located in the United Kingdom (UK) in 2019
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by ad length (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by device (index*)
- Digital video advertising completion and click through rates in the United Kingdom (UK) in 3rd quarter 2017, by age (index*)
- Product types ranked by display advertising click-through rate (CTR) in the United Kingdom (UK) as of September 2016*
- What sources do you use to identify the best brands?*
- Mobile advertising revenue in the United Kingdom (UK) from 2008 to 2017 (in million GBP)
- Share of mobile in digital advertising spending in the United Kingdom from 2008 to 2017
- Mobile advertising reach in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- Mobile advertising conversions in the United Kingdom (UK) from third quarter 2013 to second quarter 2016 (in million individuals)
- What are the primary mobile challenges for publishers?
- What do you feel are the biggest mobile opportunities for publishers?
- Consumer opinion on how to make mobile advertisements better or more acceptable in the United Kingdom (UK) in 2016
- Estimated total lost revenue from ad blocking in the United Kingdom (UK) from 2014 to 2017 (in billion U.S. dollars)
- Proportion of UK adults using ad blocking technology from March 2015 to February 2018
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by demographic
- Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type
- Main reason for switching off ad blocking software in the United Kingdom (UK) 2016-2017
- Adblocking penetration rate in the United Kingdom (UK) in June 2015 and February 2016, by device
- Have you ever downloaded ad blocking software?*
- Share of respondents that had downloaded ad blocking software before in the United Kingdom (UK) as of February 2017, by demographic
- Reasons users reported they would be less likely to block advertisements online in the United Kingdom (UK) in February 2016
- Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by age
- Share of users that would switch off ad blocker if requested by a site to access content in the United Kingdom (UK) in February 2016, by type of website and age
- Distribution of adblocking plug-in users worldwide in 2nd quarter 2014, by browser used
- Share of internet users using adblock software in Spain in 2nd quarters of 2014 and 2015
- Number of monthly active adblock plug-ins users worldwide in 2nd quarters of 2013, 2014 and 2015, by browser
- Leading reasons for using ad blocking in Canada in 2015
- Share of internet users using adblock software in Portugal in 2nd quarters of 2014 and 2015
- Share of internet users using adblock software in Greece in 2nd quarters of 2014 and 2015
- Share of internet users using adblock software in Europe in 2nd quarter of 2015
- Share of individuals who used ad blocking software in Denmark in 2018, by device
- Share of people using ad blocking software in Australia in 2017, by generation
- Most popular ad blockers on iOS devices in Germany in 2018
- Digital advertising share of advertising spending in Germany from 2008 to 2015
- Reasons for whitelisting selected websites from ad blocking in Norway in 2018
- Value of exports of crude rubber (including synthetic and reclaimed) to th European Union (EU-27) from the United Kingdom (UK) from 2010 to 2014 (in thousand U.S. dollars)
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