Usage of ad blocking software in the United Kingdom (UK) 2019, by type

This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2019, broken down by type. The survey found that 72 percent of respondents stated that they used ad blockers such as Adblock or Adguard, whereas nine percent of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.

Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type

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Release date

March 2019


United Kingdom

Survey time period

February 21-22, 2019

Number of respondents

2,034 respondents

Age group

18 years and older

Special properties

those currently using an ad blocker

Method of interview

Online survey

Supplementary notes

This question was phrased by the source as follows: "Which, if any, of the following software do you currently use on any of your devices to block adverts? Please select all that apply."

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Statistics on "Digital advertising in the United Kingdom (UK)"

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