This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2019, broken down by type. The survey found that 72 percent of respondents stated that they used ad blockers such as Adblock or Adguard, whereas nine percent of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$69 USD $39 USD / Month *
in the first 12 months
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Statistics on Digital advertising in Italy
Overview
4
Italian market overview
7
- Premium Statistic Internet ad spend in Italy 2015-2024
- Premium Statistic Advertising spending share in Italy 2021, by medium
- Premium Statistic Internet ad spending in Italy 2016-2025, by device
- Premium Statistic Digital advertising spending share Italy 2021, by industry
- Premium Statistic Digital ad spending per internet user in Italy 2017-2025
- Premium Statistic Programmatic ad spending in Italy 2014-2021
- Premium Statistic Programmatic ad spend growth in Italy 2015-2021
Formats
6
- Premium Statistic Digital ad spend growth in Italy 2021, by format
- Premium Statistic Online video advertising spending in Italy 2017-2025
- Premium Statistic Display ad spending Italy 2019-2021
- Premium Statistic Online banner advertising spending in Italy 2017-2025
- Premium Statistic Social media advertising spending in Italy 2017-2025
- Premium Statistic Search ad spending Italy 2019-2021
Mobile
5
- Premium Statistic Mobile cellular subscriptions per 100 capita in Italy 2010-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025
- Premium Statistic Mobile ad spending growth in Italy 2017-2025
- Premium Statistic Mobile ad spending in Italy 2016-2025, by format
- Premium Statistic Mobile share of internet ad spend in Italy 2016-2025
Consumer attitudes
5
- Premium Statistic Attitudes towards online advertising in Italy 2022
- Premium Statistic Sources first introducing web users to new brands in Italy 2021
- Premium Statistic Perceived reliability of information sources in Italy 2021
- Premium Statistic Sources driving purchase decisions of Gen Z in Italy 2021
- Premium Statistic Reasons why Italian consumers prefer video ads over other ad types 2021
Further related statistics
15
- Usage of ad blocking software in the United Kingdom (UK) 2019, by demographic
- Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2019
- Reasons users would be less likely to use ad blockers in the United Kingdom (UK) 2019
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2019
- Switching off ad blocker when requested in the United Kingdom (UK) 2016, by site type
- Downloading of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Adblocking penetration rate in the United Kingdom 2015-2016, by device
- Adblocking: penetration rate 2021, by country
- Adblocking: browsers used by adblock plug-ins users 2014
- Demand for ad blocking software worldwide 2021, by region
- Digital share of ad spend in Sweden 2015-2022
- Advertising expenditure in Croatia 2012-2024, by medium
- Advertising expenditure in Romania 2012-2021, by medium
- Digital ad spend in Puerto Rico 2021, by device
- Chile: digital ad spend share 2016-2021
Further Content: You might find this interesting as well
Statistics
- Usage of ad blocking software in the United Kingdom (UK) 2019, by demographic
- Key reason for switching of ad blocking software in the United Kingdom (UK) 2016-2019
- Reasons users would be less likely to use ad blockers in the United Kingdom (UK) 2019
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2019
- Switching off ad blocker when requested in the United Kingdom (UK) 2016, by site type
- Downloading of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Adblocking penetration rate in the United Kingdom 2015-2016, by device
- Adblocking: penetration rate 2021, by country
- Adblocking: browsers used by adblock plug-ins users 2014
- Demand for ad blocking software worldwide 2021, by region
- Digital share of ad spend in Sweden 2015-2022
- Advertising expenditure in Croatia 2012-2024, by medium
- Advertising expenditure in Romania 2012-2021, by medium
- Digital ad spend in Puerto Rico 2021, by device
- Chile: digital ad spend share 2016-2021
IAB UK. (March 29, 2019). Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type [Graph]. In Statista. Retrieved April 02, 2023, from https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK. "Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type." Chart. March 29, 2019. Statista. Accessed April 02, 2023. https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK. (2019). Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type. Statista. Statista Inc.. Accessed: April 02, 2023. https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK. "Share of Respondents That Used Ad Blocking Software in The United Kingdom (Uk) as of February 2019, by Type." Statista, Statista Inc., 29 Mar 2019, https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/
IAB UK, Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type Statista, https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/ (last visited April 02, 2023)
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2019, by type [Graph], IAB UK, March 29, 2019. [Online]. Available: https://www.statista.com/statistics/700123/ad-blocking-usage-by-type-in-the-united-kingdom/