This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2017, broken down by type. The survey found that 53 percent of respondents stated that they used Adblock Plus, whereas a third of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.
Share of respondents that used ad blocking software in the United Kingdom (UK) as of February 2017, by type
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This statistic displays the results of a survey on the usage of ad blocking software in the United Kingdom (UK) as of February 2017, broken down by type. The survey found that 53 percent of respondents stated that they used Adblock Plus, whereas a third of respondents selected software during the survey that was either anti-virus software or ad blocking software that did not actually exist, indicating that the true share of UK ad blocking users could be lower than survey results suggested.
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Statistics on "Digital advertising in the United Kingdom (UK)"
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Statistics
- Adblocking penetration rate in the United Kingdom 2015-2016, by device
- Downloading of ad blocking software in the United Kingdom (UK) 2016-2017
- Switching off ad blocker when requested in the United Kingdom (UK) 2016, by site type
- Adblocking: penetration rate 2017, by country
- Downloading of ad blocking software in the United Kingdom (UK) 2017, by demographic
- Reasons users would be less likely to use ad blockers in the United Kingdom (UK) 2016
- Switching off ad blocker if requested in the United Kingdom (UK) 2016, by age
- Adblocking: browsers used by adblock plug-ins users 2014
- Share of internet users using adblock software in Spain Q2 2014-Q2 2015
- Share of internet users using adblock software in Portugal Q2 2014-Q2 2015
- Share of internet users using adblock software in Europe Q2 2015
- Share of internet users using adblock software in Greece Q2 2014-Q2 2015
- Negative attitudes towards ads on websites in Germany in 2018
- Digital advertising spending change in India 2008-2015
- Benefits of digital tune-in advertising programs in the U.S. 2014
- Most popular Android ad blockers in the United Kingdom (UK) 2018
- Washing and cleaning preparations: sales value in the United Kingdom (UK) 2010-2016
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