Free museum admission: impact on donations 2016 survey

This statistic shows the results of a survey into the impact not charging admissions has on spontaneous donations and secondary spending of visitors to museums in the United Kingdom (UK) in 2016. In total 74 percent of museums stated that not charging for admissions had a positive impact on spontaneous donations and 51 percent said it had a positive impact on secondary spend.

Impact of museums not charging admissions on spontaneous donations and secondary spend in the United Kingdom (UK) in 2016

Characteristic	Very positive	Positive	No impact either way	Negative	Very negative	N/A
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Release date

August 2016

More information

Region

United Kingdom

Survey time period

March and April 2016

Number of respondents

100*

Special properties

Museums that do not charge for admissions (including specific exhibitions)

Supplementary notes

The original wording of the question was as follows: "Please answer each of the following questions based on your experience of, and your perceptions of, the impact of not charging for general admissions or specific exhibition admissions".
* n (Spontaneous donations) = 100; n (Secondary spend) = 97.

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