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U.S. internet user awareness of personalized online advertising frequency 2017 This statistic presents the awareness of internet users in the United States regarding the usage of their personal data and online behavior for advertising purposes. During the May 2017 survey, 53 percent of respondents felt that this was done often.
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Description Source More information
This statistic presents the awareness of internet users in the United States regarding the usage of their personal data and online behavior for advertising purposes. During the May 2017 survey, 53 percent of respondents felt that this was done often.
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Release date
June 2017
Region
United States
Survey time period
May 18 to 21, 2017
Number of respondents
1,037 respondents
Age group
16 years and older
Method of interview
Online survey

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