This statistic presents the awareness of internet users in the United States regarding the usage of their personal data and online behavior for advertising purposes. During the May 2017 survey, 53 percent of respondents felt that this was done often.
Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Statista Survey. (June 9, 2017). Do you feel that your personal data and your online behavior are recorded and used for advertising purposes? [Graph]. In Statista. Retrieved September 20, 2024, from https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/
Statista Survey. "Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?." Chart. June 9, 2017. Statista. Accessed September 20, 2024. https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/
Statista Survey. (2017). Do you feel that your personal data and your online behavior are recorded and used for advertising purposes?. Statista. Statista Inc.. Accessed: September 20, 2024. https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/
Statista Survey. "Do You Feel That Your Personal Data and Your Online Behavior Are Recorded and Used for Advertising Purposes?." Statista, Statista Inc., 9 Jun 2017, https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/
Statista Survey, Do you feel that your personal data and your online behavior are recorded and used for advertising purposes? Statista, https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/ (last visited September 20, 2024)
Do you feel that your personal data and your online behavior are recorded and used for advertising purposes? [Graph], Statista Survey, June 9, 2017. [Online]. Available: https://www.statista.com/statistics/713991/us-internet-user-personal-ad-frequency/