Share of spending among online shoppers in India - by annual household income 2020

This statistic represents the share of spending among online shoppers across India in 2020, based on their annual household income. The projection for the highest share of spending was among online shoppers whose annual household income was more than 1.2 million Indian rupees, totaling about 45 percent of e-retail spending. Shoppers earning less than 150,000 rupees annually per household accounted for about three percent of spending during the survey period.

Share of expenditures among online shoppers across India in 2020, by annual household income*

Share of e-retail spending
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Release date

May 2016



Survey time period


Number of respondents

>3,000 consumers

Supplementary notes

Note: One Indian rupee is equal to 0.016 U.S. dollars and 0.014 euros (as of June 2017).
Based on a total e-retail spending of 55 to 60 billion U.S. dollars.

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