This statistic represents the share of spending among online shoppers across India in 2015 and 2020, based on gender. In 2015, the share of online spending from women amounted to about 20 percent of total e-retail spending, while 80 percent of expenditures came from men during the survey period. The share from women is projected to increase to about 42 percent by 2020.
Share of expenditures among online shoppers across India in 2015 and 2020, by gender
According to the source, over 3,000 consumers were surveyed via personal interviews and as part of focus group discussions. The source does not mention a specific survey date.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Google, & Kearney. (May 1, 2016). Share of expenditures among online shoppers across India in 2015 and 2020, by gender [Graph]. In Statista. Retrieved October 11, 2024, from https://www.statista.com/statistics/717417/online-shoppers-spending-share-by-gender-india/
Google, und Kearney. "Share of expenditures among online shoppers across India in 2015 and 2020, by gender." Chart. May 1, 2016. Statista. Accessed October 11, 2024. https://www.statista.com/statistics/717417/online-shoppers-spending-share-by-gender-india/
Google, Kearney. (2016). Share of expenditures among online shoppers across India in 2015 and 2020, by gender. Statista. Statista Inc.. Accessed: October 11, 2024. https://www.statista.com/statistics/717417/online-shoppers-spending-share-by-gender-india/
Google, and Kearney. "Share of Expenditures among Online Shoppers across India in 2015 and 2020, by Gender." Statista, Statista Inc., 1 May 2016, https://www.statista.com/statistics/717417/online-shoppers-spending-share-by-gender-india/
Google & Kearney, Share of expenditures among online shoppers across India in 2015 and 2020, by gender Statista, https://www.statista.com/statistics/717417/online-shoppers-spending-share-by-gender-india/ (last visited October 11, 2024)
Share of expenditures among online shoppers across India in 2015 and 2020, by gender [Graph], Google, & Kearney, May 1, 2016. [Online]. Available: https://www.statista.com/statistics/717417/online-shoppers-spending-share-by-gender-india/
