This statistic presents the share of consumers in the United States who have noticed sponsored content in selected media as of May 2017. During the survey period, 64 percent of respondents reported to have noticed sponsored content either frequently or occasionally on Facebook, while 73 percent of respondents said the same about sponsored content on TV.
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U.S. consumers frequently aware of sponsored content in selected media 2017
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Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
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This statistic presents the share of consumers in the United States who have noticed sponsored content in selected media as of May 2017. During the survey period, 64 percent of respondents reported to have noticed sponsored content either frequently or occasionally on Facebook, while 73 percent of respondents said the same about sponsored content on TV.
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Description
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This statistic presents the share of consumers in the United States who have noticed sponsored content in selected media as of May 2017. During the survey period, 64 percent of respondents reported to have noticed sponsored content either frequently or occasionally on Facebook, while 73 percent of respondents said the same about sponsored content on TV.
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- Show publisher information
- Release date
- June 2017
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How often do you notice sponsored content? This includes contributions in journalistic formats presented by a commercial company. Often, they are designed in the same style as the journalistic contributions. I notice sponsored content … Answer: very frequently or occasionally
More information
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How often do you notice sponsored content? This includes contributions in journalistic formats presented by a commercial company. Often, they are designed in the same style as the journalistic contributions. I notice sponsored content … Answer: very frequently or occasionally
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Statistics on "Content marketing"
- Overview
The most important statistics
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- Share of B2B marketers with a content marketing strategy in North America as of July 2018Use of content marketing among B2B marketers in North America 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018B2C content marketing use in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change of B2B content marketing budgets in North America 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019Change in B2C content marketing budgets in North America 2019
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- Organizational structures responsible for B2B content marketing in North America as of July 2017Departments in charge of B2B content marketing in North America 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017Departments in charge of B2C content marketing in North America 2017
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018Effectiveness of B2B content types in customer journey stages in North America 2018
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017U.S. B2B most effective content types for moving prospects through funnel 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018B2B content marketing challenges and issues in North America 2018
- Types of content produced from original research by marketers worldwide as of February 2018Types of content produced from original research by marketers worldwide in 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016Leading sources of ideas for marketing content in the U.S. 2016
- Goals & tactics
The most important statistics
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018Content marketing types used in B2B communications in North America 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017Time spent on marketing content creation by industry professionals worldwide in 2017
- Leading goals achieved with help of content marketing among B2B marketers in North America as of July 2018Organizational goals achieved with use of B2B content marketing in North America 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018Paid methods used for content distribution by B2B marketers in North America 2018
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
- Content customers
The most important statistics
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and functionGlobal share of marketing content consumption 2017, by job area & function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industryGlobal share of marketing content consumption 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by regionGlobal share of marketing content consumption 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by deviceGlobal share of marketing content consumption 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-categoryGlobal share of marketing content consumption 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by typeGlobal share of marketing content consumption 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018Leading content types perceived as more credible by B2B buyers in North America 2018
- Consumer perspective
The most important statistics
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017U.S. consumers who find e-mail newsletter advertising annoying 2017
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- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017U.S. consumers frequently aware of sponsored content in selected media 2017
- Attitudes towards marketing content personalization the United States as of April 2017Opinions on personalization in marketing in the U.S. 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017Understanding of personalization in marketing among U.S. consumers 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018Influence of relevant advertising on consumer brand perception in the U.S. 2018
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Statistics on the topic
Free statistics
- Share of B2B marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Share of B2C marketers planning changes to their content marketing budgets in North America between 2018 and 2019
- Most effective content types in demand generation during various stages of buyer's journey according to B2B marketers in North America as of July 2018
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Premium Statistics
- Content marketing revenue worldwide in 2016 and 2017 (in billion U.S. dollars)
- Content marketing services revenue worldwide in 2014 and 2019 (in billion U.S. dollars)
- Share of B2B marketers with a content marketing strategy in North America as of July 2018
- Share of B2C marketers with a content marketing strategy in North America as of July 2018
- Leading types of paid content distribution methods used by B2B marketers in North America as of July 2018
- Organizational structures responsible for B2B content marketing in North America as of July 2017
- Organizational structures responsible for B2C content marketing in North America as of July 2017
- Most valuable content marketing types for moving prospects through the sales funnel according to B2B marketers in the United States as of July 2017
- Leading B2B content marketing challenges and issues in North America as of July 2018
- Types of content produced from original research by marketers worldwide as of February 2018
- Leading methods and sources of generating ideas for marketing content in the United States in 2016
- Leading content marketing types and tactics used by B2B marketers in North America as of July 2018
- Frequency of publishing marketing content according to industry professionals worldwide as of September 2017
- Time spent creating a single piece of marketing content according to industry professionals worldwide in September 2017
- Blog development marketing spending in the United States in 2016 and 2018 (in million U.S. dollars)
- Leading types of tags used by B2B professionals in content marketing in the United States in 2017
- Distribution of marketing content volume consumed worldwide as of April 2017, by audience job area and function
- Distribution of marketing content volume consumed worldwide as of April 2017, by industry
- Distribution of marketing content volume consumed worldwide as of April 2017, by region
- Distribution of marketing content volume consumed worldwide as of April 2017, by device
- Distribution of marketing content volume consumed worldwide as of April 2017, by content sub-category
- Distribution of marketing content volume consumed worldwide as of April 2017, by type
- Leading types of content perceived as more credible by B2B buyers in North America in 1st quarter 2018
- Share of consumers who felt annoyed by advertising in e-mail newsletters in the United States as of May 2017
- Share of consumers who found advertising in e-mail newsletters helpful in the United States as of May 2017
- Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
- Attitudes towards marketing content personalization the United States as of April 2017
- Consumer interpretations of marketing content personalization in the United States as of April 2017
- Influence of advertising placed around relevant online content on consumer perception of brands in the United States as of 2nd quarter 2018
- What e-mail content would entice you to interact further with a retailer?
- Consumer opinion on sponsored content in the United States as of May 2017
- Share of consumers who found bulk mail/direct mail advertising to be helpful in the United States as of May 2017
- Average number of soft and energy drink TV ads viewed by children in the United States in 2013, by company and age
- Average number of baby and toddler food and drinks TV ads viewed by men and women in the United States in 2015, by product category
- Level of youths awareness of gambling advertisements on TV in England and Wales in 2018, by frequency
- Leading soft drink brands in the United States in 2013, by children ad exposure
- Share of Millennial mothers who noticed ads frequently in selected media in the United Kingdom (UK) in 2014
- Share of users watching ads during video streaming in Italy in 2018, by user's gender and type of ads
- Share of headlines containing the following elements in sponsored articles in Sweden in October 2017
- Share of individuals who were exposed to adult online dating site and app ads in the United Kingdom (UK) in June 2017, by relationship duration*
- Perceived value of information received from advertising in Russia in 2015 and 2016, by type
- Most used product information channels among Chinese consumers in 2012
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