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U.S. consumers frequently aware of sponsored content in selected media 2017
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U.S. consumers frequently aware of sponsored content in selected media 2017
Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
by Alexander Kunst,
last edited
Sep 3, 2019
This statistic presents the share of consumers in the United States who have noticed sponsored content in selected media as of May 2017. During the survey period, 64 percent of respondents reported to have noticed sponsored content either frequently or occasionally on Facebook, while 73 percent of respondents said the same about sponsored content on TV.
Share of consumers who frequently notice sponsored content in selected media in the United States as of May 2017
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by Alexander Kunst,
last edited
Sep 3, 2019
This statistic presents the share of consumers in the United States who have noticed sponsored content in selected media as of May 2017. During the survey period, 64 percent of respondents reported to have noticed sponsored content either frequently or occasionally on Facebook, while 73 percent of respondents said the same about sponsored content on TV.
- Show sources information
- Show publisher information
- Release date
- June 2017
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How often do you notice sponsored content? This includes contributions in journalistic formats presented by a commercial company. Often, they are designed in the same style as the journalistic contributions. I notice sponsored content … Answer: very frequently or occasionally
Source
- Show sources information
- Show publisher information
- Release date
- June 2017
More information
- Region
- United States
- Survey time period
- May 18 to 21, 2017
- Number of respondents
- 1,037 respondents
- Age group
- 16 years and older
- Method of interview
- Online survey
- Supplementary notes
- Question: How often do you notice sponsored content? This includes contributions in journalistic formats presented by a commercial company. Often, they are designed in the same style as the journalistic contributions. I notice sponsored content … Answer: very frequently or occasionally
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Statistics on "Content marketing - Overview"
- Content marketing revenue worldwide 2016-2017
- Content marketing services revenue worldwide 2014-2019
- Use of content marketing among B2B marketers in North America 2019
- B2C content marketing use in North America 2018
- Paid methods used for content distribution by B2B marketers in North America 2019
- Change of B2B content marketing budgets in North America 2020
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Statistics on "Content marketing - Marketer perspective"
- Departments in charge of B2B content marketing in North America 2019
- Departments in charge of B2C content marketing in North America 2017
- Effectiveness of B2B content types in customer journey stages in North America 2018
- U.S. B2B most effective content types for moving prospects through funnel 2017
- B2B content marketing challenges and issues in North America 2018
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Statistics on "Content marketing - Goals & tactics"
- Content marketing types used in B2B communications in North America 2019
- Frequency of publishing marketing content by industry professionals worldwide in 2017
- Time spent on marketing content creation by industry professionals worldwide in 2017
- Organizational goals achieved with use of B2B content marketing in North America 2019
- Paid methods used for content distribution by B2B marketers in North America 2019
- Blog development marketing spending in the U.S. 2016-2018
- Leading types of tags used by B2B professionals in content marketing in the U.S. 2017
Statistics on "Content marketing - Content customers"
- Global share of marketing content consumption 2017, by job area & function
- Global share of marketing content consumption 2017, by industry
- Global share of marketing content consumption 2017, by region
- Global share of marketing content consumption 2017, by device
- Global share of marketing content consumption 2017, by content sub-category
- Global share of marketing content consumption 2017, by type
- Leading content types perceived as more credible by B2B buyers in North America 2018
Statistics on "Content marketing - Consumer perspective"
- U.S. consumers who find e-mail newsletter advertising annoying 2017
- U.S. consumers who find e-mail newsletter advertising helpful 2017
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- Opinions on personalization in marketing in the U.S. 2017
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- Influence of relevant advertising on consumer brand perception in the U.S. 2018
- North America: e-mail marketing attractive content 2016
Further related statistics
- U.S. consumer opinion on sponsored content 2017
- U.S. consumers who find direct mail advertising annoying 2017
- U.S. consumers who find news sites advertising annoying 2017, by format
- U.S. consumers who find direct mail advertising helpful 2017
- Number of soft drink TV ads viewed by children in the U.S. 2013, by company & age
- Relevance of sponsored advertising in social media in Norway 2018, by generation
- Survey on development of the exposure of alcohol in selected channels in Sweden 2015
- Canada: exposure to types of ads on public transit 2014
- Peru: leading streets in Lima 2017, by OOH ads
- Peru: transport used by OOH ads consumers 2017
- Share of sponsored articles containing selected topics in Sweden October 2017
- Exposure to online dating site and app advertising in the UK June 2017
- Native digital display ads share in the U.S. 2018-2020, by type
- Number of publicly owned vehicles in Mississippi
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