U.S. consumer awareness of online advertising on their smartphone 2017

This statistic presents the share of consumers in the United States who took note of online advertising while using their smartphone as of May 2017. During the survey period, ten percent of respondents stated that they had noticed quite a lot of advertising while on their smartphone, while 34 percent of respondents reported that they had noticed very few ads.

How much advertising do you personally take note of online on your smartphone?

Share of respondents
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Source

Release date

June 2017

Region

United States

Survey time period

May 18 to 21, 2017

Number of respondents

1,037 respondents

Age group

16 years and older

Special properties

Among 853 respondents who use a smartphone at least once per week

Method of interview

Online survey

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Statistics on "Digital advertising in North America"

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