E-commerce as percentage of total FMCG sales in the United States as of April 2017, by category

U.S. e-commerce dollar share of total FMCG sales 2017, by category This graph shows the share of e-commerce in total sales of selected FMCG categories in the United States as of April 2017. During the measured period, online beauty care sales accounted for 28 percent of total beauty care sales in the United States.
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Share of e-commerce sales
Beauty care28%
Pet care27%
Health care14%
Personal care12%
Household care10%
Packaged grocery3%
Meat2%
Dairy2%
Bakery1%
Beer and wine1%
Frozen foods1%
Share of e-commerce sales
Beauty care28%
Pet care27%
Health care14%
Personal care12%
Household care10%
Packaged grocery3%
Meat2%
Dairy2%
Bakery1%
Beer and wine1%
Frozen foods1%
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Description Source More information
This graph shows the share of e-commerce in total sales of selected FMCG categories in the United States as of April 2017. During the measured period, online beauty care sales accounted for 28 percent of total beauty care sales in the United States.
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Release date
June 2017
Region
United States
Survey time period
52 weeks ending April 29, 2017

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