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Italy: advertising market in 2016 by channel

Market share of advertising sector in Italy in 2016, by channel type

by Daniela Coppola, last edited Jan 10, 2018
Italy: advertising market in 2016 by channel This statistic illustrates the market share of the main advertising channels in Italy in 2016. According to the study results, a traditional channel such as television still held the biggest market share (50 percent). However, online advertising was ranked second with a market share of 30 percent. The remaining channels, press and radio, made up 15 and five percent of the total advertising market, respectively.
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Market share of advertising sector in Italy in 2016, by channel type

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