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The extent of e-commerce by product category in Sweden in the 1st quarter 2016

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The extent of e-commerce by product category in Sweden 2016 This statistic shows the extent of e-commerce by product category in Sweden during the first quarter of 2016. The most common product category for e-commerce was clothes and sport equipment, with 45 percent of respondents purchased during the time under consideration. Other common categories were travel arrangements and tickets for events. One quarter of respondents purchased telecommunication services, while only 5 percent bought digital educational material.
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Description Source More information
This statistic shows the extent of e-commerce by product category in Sweden during the first quarter of 2016. The most common product category for e-commerce was clothes and sport equipment, with 45 percent of respondents purchased during the time under consideration. Other common categories were travel arrangements and tickets for events. One quarter of respondents purchased telecommunication services, while only 5 percent bought digital educational material.
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Release date
October 2017
Region
Sweden
Survey time period
Q1 2016
Number of respondents
2,900 respondents
Age group
16-85 years
Method of interview
Online survey
Supplementary notes
In addition to the online survey, there was the possibility to answer via computer-assisted telephone interviews.

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