Worldwide YouTube advertising view rates in 2016, by generation

Published by
Julia Faria,
Jan 6, 2023
This statistic presents the YouTube advertising view rates worldwide in 2016, by generation. According to the findings, YouTube ad view rates on desktop among Millennials reached 30 percent. At the same time, desktop ad view rates for Baby Boomers amounted to 33 percent.

YouTube advertising view rates worldwide in 2016, by generation

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Release date

September 2017

Region

United States

Survey time period

2016

Age group

18 years and older

Special properties

YouTube campaigns across 25 industries in the U.S.

Supplementary notes

Millennials aged 18 to 34;
Generation X aged 35 to 54;
Baby Boomers aged 55 and over.

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