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Budget sources for programmatic video advertising in the UK 2017

Where does your programmatic video advertising budget come from?*

by Katrin Kienast, last edited Jun 6, 2018
Budget sources for programmatic video advertising in the UK 2017 This statistic shows the results of a survey among media agency executives regarding the budget sources for programmatic video advertising in the United Kingdom (UK) in 2017. During the survey, only 23 percent of agency professionals reported that they expected programmatic video advertising to be funded from new budgets, while the majority of respondents considered redistribution of existing budgets as the most probable way of funding.
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Where does your programmatic video advertising budget come from?*

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Statistics on "Programmatic advertising"
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