Budget sources for programmatic video advertising in the UK 2017

This statistic shows the results of a survey among media agency executives regarding the budget sources for programmatic video advertising in the United Kingdom (UK) in 2017. During the survey, only 23 percent of agency professionals reported that they expected programmatic video advertising to be funded from new budgets, while the majority of respondents considered redistribution of existing budgets as the most probable way of funding.

Where does your programmatic video advertising budget come from?*

Share of respondents
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Source

Release date

May 2017

Region

United Kingdom

Survey time period

February 2017

Number of respondents

218 respondents

Special properties

media agency professionals

Supplementary notes

* The source does not provide the original wording of the question posed during the survey. The wording of the question chosen for this statistic may therefore differ slightly from the original.

The source does not specify the type of the survey.

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Statistics on "Programmatic advertising"

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