This statistic shows what percentage of companies paid to advertise on the internet based on the content of web pages or keywords sought by Internet users in France in 2016, according to the sector. Overall, about 15 percent of the companies surveyed reported using this type of targeted online advertising, which is three points less than the share of firms with, in general, use of paid advertising online. In the information and communication sector, this rate was over 22 percent.
Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector
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Insee. (April 12, 2017). Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/
Insee. "Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector." Chart. April 12, 2017. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/
Insee. (2017). Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/
Insee. "Share of Paying Companies to Broadcast Advertising on The Internet Based on The Content of The Web Pages or Keywords Searched in France in 2016, by Sector." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/
Insee, Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector Statista, https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/ (last visited August 08, 2022)