This statistic shows what percentage of companies paid to advertise on the internet based on the content of web pages or keywords sought by Internet users in France in 2016, according to the sector. Overall, about 15 percent of the companies surveyed reported using this type of targeted online advertising, which is three points less than the share of firms with, in general, use of paid advertising online. In the information and communication sector, this rate was over 22 percent.
Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector
Sector*
Share of companies
Information and communication ; repair of computers and communication equipment
22.5%
Administrative and support services activities; real estate activities
21.7%
Accommodation and catering
21.3%
Wholesale trade, repair of motor vehicles and motorcycles
19.6%
Retail business
17%
Specialized, scientific and technical activities
11.1%
Manufacturing, energy, water, waste management and depollution
enterprises of at least ten persons excluding agricultural, financial and insurance companies
Method of interview
Questionnaire
Supplementary notes
* Manufacturing industry, energy, water, waste management and depollution: section C, D and E of the Nomenclature of French Activities (NAF) Construction: Section F - Wholesale and repair of motor vehicles and motorcycles: Section G, Divisions 45 and 46 Retail Trade: Section G, Division 47 Transportation and Warehousing: Section H Accommodation and Food Services: Section I Information and Communications; repair of computers and communications equipment: section S, division 95.1 - Specialized, scientific and technical activities: section M, divisions 69 to 74 Administrative and support service activities; real estate activities: sections N and L.
The percentages were calculated from the data provided by the source, then they were rounded.
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Insee. (April 12, 2017). Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector [Graph]. In Statista. Retrieved September 26, 2020, from https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/
Insee. "Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector." Chart. April 12, 2017. Statista. Accessed September 26, 2020. https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/
Insee. (2017). Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector. Statista. Statista Inc.. Accessed: September 26, 2020. https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/
Insee. "Share of Paying Companies to Broadcast Advertising on The Internet Based on The Content of The Web Pages or Keywords Searched in France in 2016, by Sector." Statista, Statista Inc., 12 Apr 2017, https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/
Insee, Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector Statista, https://www.statista.com/statistics/770496/business-publicity-in-line-contents-page-web-words-cles-research-france/ (last visited September 26, 2020)
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