Use of online advertising targeted by companies in France 2016

Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector

by Statista Research Department, last edited Jan 28, 2019
Use of online advertising targeted by companies in France 2016 This statistic shows what percentage of companies paid to advertise on the internet based on the content of web pages or keywords sought by Internet users in France in 2016, according to the sector. Overall, about 15 percent of the companies surveyed reported using this type of targeted online advertising, which is three points less than the share of firms with, in general, use of paid advertising online. In the information and communication sector, this rate was over 22 percent.
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Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector

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Sector*Share of companies
Information and communication ; repair of computers and communication equipment22.5%
Administrative and support services activities; real estate activities21.7%
Accommodation and catering21.3%
Wholesale trade, repair of motor vehicles and motorcycles19.6%
Retail business17%
Specialized, scientific and technical activities11.1%
Manufacturing, energy, water, waste management and depollution10.9%
Construction10.9%
Transportation and warehousing9.8%
Together14.8%
Sector*Share of companies
Information and communication ; repair of computers and communication equipment22.5%
Administrative and support services activities; real estate activities21.7%
Accommodation and catering21.3%
Wholesale trade, repair of motor vehicles and motorcycles19.6%
Retail business17%
Specialized, scientific and technical activities11.1%
Manufacturing, energy, water, waste management and depollution10.9%
Construction10.9%
Transportation and warehousing9.8%
Together14.8%
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by Statista Research Department, last edited Jan 28, 2019
This statistic shows what percentage of companies paid to advertise on the internet based on the content of web pages or keywords sought by Internet users in France in 2016, according to the sector. Overall, about 15 percent of the companies surveyed reported using this type of targeted online advertising, which is three points less than the share of firms with, in general, use of paid advertising online. In the information and communication sector, this rate was over 22 percent.
Show more
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