Use of online advertising targeted by companies in France 2016
Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector
This statistic shows what percentage of companies paid to advertise on the internet based on the content of web pages or keywords sought by Internet users in France in 2016, according to the sector. Overall, about 15 percent of the companies surveyed reported using this type of targeted online advertising, which is three points less than the share of firms with, in general, use of paid advertising online. In the information and communication sector, this rate was over 22 percent.
Share of paying companies to broadcast advertising on the Internet based on the content of the web pages or keywords searched in France in 2016, by sector
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| Sector* | Share of companies |
|---|---|
| Information and communication ; repair of computers and communication equipment | 22.5% |
| Administrative and support services activities; real estate activities | 21.7% |
| Accommodation and catering | 21.3% |
| Wholesale trade, repair of motor vehicles and motorcycles | 19.6% |
| Retail business | 17% |
| Specialized, scientific and technical activities | 11.1% |
| Manufacturing, energy, water, waste management and depollution | 10.9% |
| Construction | 10.9% |
| Transportation and warehousing | 9.8% |
| Together | 14.8% |
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