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Brexit: impact on consumers' trust in foreign-produced premium brands in the UK 2017

This statistic shows the results of a survey in which respondents in the United Kingdom (UK) were asked how Brexit will affect their trust in premium brands produced outside the country in 2017. Out of those surveyed, 37 percent said that Brexit will 'make no difference' to their trust in foreign-produced premium brands. However, 11 percent of respondents think they will experience 'a large loss of trust' in premium brands made outside the UK as a result of the referendum and a further 21 percent expect 'some loss of trust' (a subtotal of around 33 percent).

Consumers' opinions on how Brexit will affect their trust in premium brands produced outside the country in the United Kingdom (UK) in 2017

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Sources

Release date

January 2017

Region

United Kingdom

Survey time period

February 2017

Number of respondents

1,000 respondents

Age group

18 years and older

Method of interview

Face-to-face interview

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Statistics on "EU membership referendum in the United Kingdom (UK)"

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