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Factors influencing online wine purchase China as of 2016

Factors influencing online purchase decisions on wine among Chinese online wine consumers as of 2016*

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Release date

July 2016



Survey time period

2015 to 2016

Number of respondents

2,276 respondents

Special properties

based on the feedback of 2,276 wine online consumers collected between 2015 and 2016

Method of interview

Online survey

Supplementary notes

*This survey result is based on the feedback of 2,276 wine online consumers collected from 2015 to 2016 using the customer data base of yesmywine, which is the biggest wine specific platform in China and focuses on imported wine.

Multiple choices were allowed in this survey.

The source did not specify the release date. The date given is the date of the magazine publication.

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