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Frequency of purchasing groceries online before COVID-19 in China 2020

Published by
Yihan Ma,
Apr 19, 2022
According to a survey by McKinsey on online grocery purchase frequency before COVID-19 in China, 27 percent of respondents stated that they purchased groceries online frequently. 13 percent responded that they did so very frequently, which was more than two times a week.

Frequency of purchasing groceries online before COVID-19 in China as of March 2020

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In cooperation with
McKinsey
Release date

November 2020

Region

China

Survey time period

March 21 to 23, 2020

Number of respondents

611 respondents

Age group

18-65 years

Method of interview

Online survey

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