Average number of daily comments on brand posts on Facebook as of 1st half 2017, by vertical

Average daily Facebook brand post comments 2017, by vertical This statistic presents the average number of daily user comments on brand posts on Facebook as of the first half of 2017, broken down by vertical. According to Brandwatch, leading consumer technology brands generated an average of 74 audience comments per brand post.
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Owner commentsAudience comments
TV Networks2.11,003
Non-Profits1.2425
Telecommunication78.7173
Average10.48173
Airlines29158
Packaged Food and Beverages1.3151
Public Sector0.5148
Retail20148
Automotive2.9146
Retaurants8.5113
Consumer Technology5.274
Financial Services4.920
Alcohol0.918
Pharmaceuticals & Healthcare0.811
CPG1.110
Luxury Fashion0.11
Owner commentsAudience comments
TV Networks2.11,003
Non-Profits1.2425
Telecommunication78.7173
Average10.48173
Airlines29158
Packaged Food and Beverages1.3151
Public Sector0.5148
Retail20148
Automotive2.9146
Retaurants8.5113
Consumer Technology5.274
Financial Services4.920
Alcohol0.918
Pharmaceuticals & Healthcare0.811
CPG1.110
Luxury Fashion0.11
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Description Source More information
This statistic presents the average number of daily user comments on brand posts on Facebook as of the first half of 2017, broken down by vertical. According to Brandwatch, leading consumer technology brands generated an average of 74 audience comments per brand post.
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Release date
December 2017
In cooperation with:
Brandwatch
Region
Worldwide
Survey time period
H1 2017
Number of respondents
450 respondents
Supplementary notes
Data is based on 450 leading companies across various industries (30 leading organizations across 15 industries).

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