Italy: brand origin preference in 2015 by goods category
This statistic shows the opinions about brand origin importance if compared to quality, price and product variety in Italy in 2015. According to survey results, 49 percent of respondents stated that brand origin was less important than product variety, while 35 percent of respondents stated that brand origin was as important as the quality of products. Lastly, 20 percent of respondents thought that brand origin was a more important value than the price.