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Fendi: brand value Q1-Q4 2018

The brand value of Fendi reached approximately 2.35 billion euros in the fourth quarter of 2018. However, according to data provided by Adwired, this represented a decrease compared to the previous quarter, when the value of the brand amounted to 2.5 billion euros. Despite reaching this impressive figure, Fendi does not appear in the ranking of the most valuable luxury brands worldwide, which is topped by Louis Vuitton.

 Fendi: Italian luxury from Rome 

  Founded in Rome as a fur and leather shop in 1925, Fendi is an Italian luxury fashion house producing fur, ready-to-wear, leather goods, shoes, fragrances, eyewear, and accessories. Since 2001, Fendi became a multinational brand and a member of LVMH Group. The brand owes its international success to Karl Lagerfeld, who became creative director of the fashion house in the 1960’s and made it a worldwide sensation. After almost one century, the brand still manages to stay relevant and be one of the most influential in the luxury sector.

 LVMH Group

  Formed in 1987 through the merger of the merger of the fashion house Louis Vuitton with Moët Hennessey, LVMH is a multinational luxury goods conglomerate. It is the leading luxury personal goods group in the world. Some of the most valuable luxury brands belong to the group, such as Louis Vuitton, Fendi, Christian Dior, and Bulgari, just to mention a few. LVMH is present globally and operates not only in the fashion sector but also in another wide variety of luxury segments.

Brand value* of Fendi from 1st quarter to 4th quarter 2018

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Release date

February 2019


Worldwide, Italy

Survey time period

January 1, 2018 to December 31, 2018

Supplementary notes

*The brand value is an indicative variable that directly correlates the value of the business with brand image (calculated on the basis of the daily statements in the media) and makes clear the financial significance of a positive image.

TheBrandTicker of Adwired measures how companies and brands are actually talked about, based on information gathered from print, online, and social media.

All reported values are measured on the first day of each quarter:
Q1 2018 - January 1, 2018
Q2 2018 - April 1, 2018
Q3 2018 - July 1, 2018
Q4 2018 - October 1, 2018

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