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Latin America: popular online shopping categories 2018

Published by Stéphanie Chevalier, Oct 28, 2019
According to the source, travel was the e-commerce category with the highest online purchasing penetration in Latin America, reaching 47 percent as of May 2018. Second-ranked was fashion, with 44 percent.

Most popular online shopping categories in Latin America as of May 2018

Share of respondents
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Release date

July 2018

Region

Central and South America

Survey time period

May 2018

Supplementary notes

The Nielsen Global Connected Commerce Survey was conducted in May 2018, and polled more than 30,000 online consumers in 64 countries throughout Asia Pacific, Europe, Latin America, the Middle East/Africa and North America.

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