According to the source, travel was the e-commerce category with the highest online purchasing penetration in Latin America, reaching 47 percent as of May 2018. Second-ranked was fashion, with 44 percent.
Most popular online shopping categories in Latin America as of May 2018
The Nielsen Global Connected Commerce Survey was conducted in May 2018, and polled more than 30,000 online consumers in 64 countries throughout Asia Pacific, Europe, Latin America, the Middle East/Africa and North America.
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Nielsen. (July 16, 2018). Most popular online shopping categories in Latin America as of May 2018 [Graph]. In Statista. Retrieved August 08, 2022, from https://www.statista.com/statistics/798329/latin-america-online-shopping-categories/
Nielsen. "Most popular online shopping categories in Latin America as of May 2018." Chart. July 16, 2018. Statista. Accessed August 08, 2022. https://www.statista.com/statistics/798329/latin-america-online-shopping-categories/
Nielsen. (2018). Most popular online shopping categories in Latin America as of May 2018. Statista. Statista Inc.. Accessed: August 08, 2022. https://www.statista.com/statistics/798329/latin-america-online-shopping-categories/
Nielsen. "Most Popular Online Shopping Categories in Latin America as of May 2018." Statista, Statista Inc., 16 Jul 2018, https://www.statista.com/statistics/798329/latin-america-online-shopping-categories/
Nielsen, Most popular online shopping categories in Latin America as of May 2018 Statista, https://www.statista.com/statistics/798329/latin-america-online-shopping-categories/ (last visited August 08, 2022)
