Leading channels to purchase products from online retailers in the U.S. 2017

This statistic illustrates the various channels U.S. shoppers use when purchasing products from an online retailer as of August 2017. According to the findings, the channel with the highest usage share were websites, with 67 percent of U.S. shoppers reporting their use while purchasing from an online retailer.

Which of the following channels do you use today when buying products from an online retailer?

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Sources

Release date

September 2017

Region

United States

Survey time period

August 4 to 8, 2017

Number of respondents

2,011 respondents

Age group

18 years and older

Method of interview

Online survey

Supplementary notes

Millennials: 18-36 years (n = 529)
Generation X: 37-52 years (n = 530)
Baby Boomers: 53-71 years (n = 737)

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