According to a survey carried out in September 2020, the prospect of too many crowds was the leading reason why shoppers in the United States do not plan to go to physical stores on Black Friday in 2020. Health and safety concerns ranked in second place amongst top consumer worries.
Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020
Original survey question: "Which of the following factors influence your decision to not shop in-person for Black Friday this year? Select all that apply."
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Drive Research. (September 22, 2020). Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020 [Graph]. In Statista. Retrieved May 29, 2022, from https://www.statista.com/statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/
Drive Research. "Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020." Chart. September 22, 2020. Statista. Accessed May 29, 2022. https://www.statista.com/statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/
Drive Research. (2020). Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020. Statista. Statista Inc.. Accessed: May 29, 2022. https://www.statista.com/statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/
Drive Research. "Reasons Why Consumers Do Not Plan to Go to Physical Stores on Black Friday in The United States as of September 2020." Statista, Statista Inc., 22 Sep 2020, https://www.statista.com/statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/
Drive Research, Reasons why consumers do not plan to go to physical stores on Black Friday in the United States as of September 2020 Statista, https://www.statista.com/statistics/1069615/us-consumers-reasons-for-not-going-to-physical-stores-on-black-friday/ (last visited May 29, 2022)
